Napkin Math

Business breakdowns, by the numbers.

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Napkin Math

New York Times: Investing In The Long Term

A review of the Q2 earnings: growth in digital subscriptions, a fall in advertising, and a decline in APRU due to long-term investing.

Aug 7, 2020 by Adam Keesling

Napkin Math

Some Things I Know (And Some Things I Don’t)

What have I learned from two years of writing?

đź”’ Apr 23, 2024 by Evan Armstrong

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Finance is Broken But Don’t Worry, This Has Happened Before

Net Income and the Refactoring of Our Financial Ideology

Jun 17, 2021 by Evan Armstrong

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The Jet.com Obituary

The brand couldn’t compete against Amazon, but the acquihire was worth it for Walmart

May 29, 2020 by Adam Keesling

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A Local News Revival

How product, marketing, and cost innovations create a massive opportunity

Jan 30, 2021 by Adam Keesling

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Top 12 Creator Platforms—Ranked

Who has the brawn to capture creator’s profit?

1 Nov 13, 2021 by Evan Armstrong

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The Rise of the Content Capitalist

In Practice Beta V2

1 Aug 15, 2021 by Evan Armstrong

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In Practice: My Newest Beta Product

Come take an early peak at the future

Jul 2, 2021 by Evan Armstrong