Evan Armstrong

@ItsUrBoyEvan

Napkin Math

Snowflake: The Righteous Blood Sucker

How a Revenue Retention Behemoth was Built

20 Jul 22, 2021 by Evan Armstrong

Napkin Math

How Free to Play Video Games are Forced to Make Addicts

A Case Study on Market Structures and Harm

13 Jul 16, 2021 by Evan Armstrong

Napkin Math

Pricing Strategy is Product Strategy

How Technology Enables Companies to Charge More

11 🔒 Jul 9, 2021 by Evan Armstrong

Napkin Math

In Practice: My Newest Beta Product

Come take an early peak at the future

🔒 Jul 2, 2021 by Evan Armstrong

Napkin Math

Finance is Broken But Don’t Worry, This Has Happened Before

Net Income and the Refactoring of Our Financial Ideology

6 🔒 Jun 17, 2021 by Evan Armstrong

Napkin Math

Product-Led Growth’s Failure

How a Scrappy Utah Software Company Ignored Every Silicon Valley Heuristic and Won Anyway

87 Jun 3, 2021 by Evan Armstrong

Napkin Math

ITDA: The Gamification of Financial Statements

How governments and companies are engaged in mutual manipulation

23 🔒 May 28, 2021 by Evan Armstrong

Napkin Math

You Probably Shouldn’t Work at a Startup

It’s overrated—both financially and emotionally

114 May 20, 2021 by Evan Armstrong

Napkin Math

In Defense of WeWork’s Community-Adjusted EBITDA

Clarifying the murky middle ground between Gross Profits and Net Income

21 🔒 May 13, 2021 by Evan Armstrong

Napkin Math

Gross Margin: An Indicator of Market Power

What America's Oldest Jeweler Can Teach Us About the Value of Bling

20 🔒 Apr 29, 2021 by Evan Armstrong

Napkin Math

Am I getting ripped off writing at Every?

Screenshots of my contract and the financial model I used to decide

31 🔒 Apr 22, 2021 by Evan Armstrong

Napkin Math

COGS: How I Bankrupted MoviePass

An Intuitive Explainer for How To Lose Money and Win Anyway

88 Apr 15, 2021 by Evan Armstrong

Napkin Math

Announcing Napkin Math Fiscal Year 2021

After a short break, Napkin Math returns with a new writer

14 🔒 Apr 13, 2021 by Evan Armstrong and Adam Keesling

Napkin Math

Revenue: It’s Simple, Until It Isn’t

Finally, a clear explanation of bookings, billings and revenue

122 🔒 Feb 5, 2021 by Evan Armstrong