Evan Armstrong

Evan Armstrong is the lead writer at Every. He explores profit and power in technology in his column, Napkin Math.

Mar 13, 2023

A Dearth of Secrets, an Excess of Capital: SVB’s Explosion

We may be entering a more ruthless era in tech

May 4, 2023

7 Reasons Media Is a No-Good, Horrible, Rotten Business That I Love Anyways

Plus a few things that bring me hope

Oct 28, 2021

The Creator Power Scale: A Formula to Determine if Platforms are Ripping You Off

An examination of the Twitch Hack data

May 25, 2023

Dying Whales and Dying Billionaires

A note about power

Feb 13, 2025

Does OpenAI’s Deep Research Put Me Out of a Job?

An investigation into a Sam Altman tweet

Feb 23, 2023

When Content Creation Goes to Zero

AI is making a world where it costs nothing to produce anything. What happens next?

Dec 21, 2023

Should You Fire This Newsletter? 2023 Edition

2024 is the year I go big

Mar 6, 2025

AI Has Learned How to Capture Our Emotional Metadata

What happens when our computers know us better than we know ourselves?

Jul 16, 2021

How Free to Play Video Games are Forced to Make Addicts

A Case Study on Market Structures and Harm

Jul 9, 2021

Pricing Strategy is Product Strategy

How Technology Enables Companies to Charge More

Feb 16, 2023

Bada Bing: Why Microsoft Wants Google to Dance

Surely nothing bad will happen with an AI hooked up to the internet

Nov 16, 2023

COGS: How I Bankrupted MoviePass

An intuitive explainer for how to lose money and win anyway

Jul 18, 2024

A New Book of the Startup Bible

It’s the rare business book that you should actually read

Aug 3, 2023

Devote Yourself to the Cause of Your Life

Your to-do list can wait

Apr 10, 2025

How to Write Online

It’s less about capturing attention, and more about deserving it

Aug 8, 2024

The Horny Truth About AI Chatbots

What our digital companions reveal about human loneliness

Aug 15, 2021

The Rise of the Content Capitalist

In Practice Beta V2

Jan 31, 2022

Spotify’s Quest to Own Your Ear

A Napkin Math and Trapital Production

Jun 1, 2023

The Cost of Greatness

What will be the blood sacrifice on your altar of ambition?

Jun 22, 2023

AI Can Construct a Trading Strategy Now

And it means there are big changes ahead for what software can do

Apr 15, 2021

COGS: How I Bankrupted MoviePass

An Intuitive Explainer for How To Lose Money and Win Anyway

Apr 22, 2025

The Leverage

Where you can find my analysis going forward

Nov 30, 2023

How I Use ChatGPT (As A Reasonable Person)

My AI awakening

Feb 22, 2024

AI and the Vision Pro Don’t Need a Killer App

Software that drives hardware adoption is rarer than you think