Evan is the lead writer at Every. He explores power and profit in technology in his twice-weekly Napkin Math column.
Weapons are a necessary evil, not a hype-y consumer product
Who has the brawn to capture creator’s profit?
A personal essay
How tech is changing what it means to be an author
Interest rates do not equal innovation rates
Maybe Elon should buy it
Come take an early peak at the future
Seven Years of Freedom
The PC giant is making Windows exciting again
Finally, a clear explanation of bookings, billings and revenue
After a short break, Napkin Math returns with a new writer
An Intuitive Explainer for How To Lose Money and Win Anyway
Screenshots of my contract and the financial model I used to decide
What America's Oldest Jeweler Can Teach Us About the Value of Bling
Clarifying the murky middle ground between Gross Profits and Net Income
It’s overrated—both financially and emotionally
How governments and companies are engaged in mutual manipulation
How a Scrappy Utah Software Company Ignored Every Silicon Valley Heuristic and Won Anyway
Net Income and the Refactoring of Our Financial Ideology
How Technology Enables Companies to Charge More
A Case Study on Market Structures and Harm
TL;DRThis is the second post on a deep dive in GTM metrics with a focus today on Revenue RetentionSnowflake is a software Dracula. It latche
Twilio rode its API to a $66B valuation. Now it’s trying to become the Universal Switchboard for the internet.
A Review of An Ugly Truth
