Evan Armstrong

Evan Armstrong is the lead writer at Every. He explores profit and power in technology in his column, Napkin Math.

Jun 1, 2023

The Cost of Greatness

What will be the blood sacrifice on your altar of ambition?

Apr 13, 2023

Steve Jobs’ Legacy for Builders

A book that lit a fire in my soul

Apr 21, 2022

Microsoft should buy Netflix

Netflix and Bill

Feb 15, 2024

Autonomous Vehicles Have a Problem of Narrative

The tech industry needs to be honest about the trade-offs of risk

Aug 4, 2022

The Meh-taverse

A Book Review

Jul 9, 2024

Paramount’s Dilemma: Content Isn’t King—Distribution Is

Half a century removed from its glory days, the Hollywood giant has a new rescue plan

Mar 30, 2022

Twitter’s Probably Screwed

The Rugged Landscape of Digital Advertising

Nov 10, 2022

Pinterest Has a Chance

The first full-stack shopping platform

Oct 28, 2021

The Creator Power Scale: A Formula to Determine if Platforms are Ripping You Off

An examination of the Twitch Hack data

Jan 25, 2024

The Zone of Deployment

How can you know when to invest?

Mar 10, 2022

How To Get Leverage On Your Ideas

The Power Output Equation

Jul 2, 2021

In Practice: My Newest Beta Product

Come take an early peak at the future

Mar 27, 2025

Analyzing the Fastest-Growing Software Category I’ve Ever Seen

Who wins in AI coding—and who loses?

Mar 21, 2024

Why Polarity Pays

The complicated social and financial incentives at the heart of online publishing

Mar 9, 2023

Recommendation Algorithms Are a Necessary Evil (Sort Of)

AI is about to remake our information ecosystem and it is past time for us to prepare

Jun 23, 2022

Facebook’s Capitulation

Abandoning a Trillion Dollar Advantage

Feb 27, 2024

What the Media Is Getting Wrong About AI

The future must be built on truth

Mar 30, 2023

Tinder Is Way More Important Than You Think

Forget AI, the people want to bone

May 26, 2022

The Addiction Economy

Addicted, Overwhelmed, Oversubscribed: How Technology Hooked the World

Mar 20, 2025

Can the Startup Mindset Fix America?

Only if buttressed with smart policy, Ezra Klein and Derek Thompson argue in their new book, 'Abundance'

Apr 23, 2024

Some Things I Know (And Some Things I Don’t)

What have I learned from two years of writing?

Nov 24, 2021

How Do You Compete with Free?

Notion: The Embattled Artist

Aug 13, 2024

The Addiction Economy

Addicted, overwhelmed, oversubscribed: How technology hooked the world

Aug 31, 2023

The Internet Demands Greatness

No one cares, so take more risks