The Leverage

When I started Every in 2020 I wrote down a set of problems I thought I could work on for 10 years. At the top was: How do I help the best writers in the world get paid for their work?

One of the biggest pleasures of running this company is not only that we get to pay writers for their work—but that we get to turn amateur writers into professionals. When Evan Armstrong started working with us, he’d never been paid to write. As of today, he’s been a full-time professional writer for three years, having published almost 500,000 words on Every.

Now I get to watch another milestone in his journey: leaving Every to launch his own publication, The Leverage. It’s a bittersweet moment, but I couldn’t be more excited for Evan to spread his wings on his own. You can sign up for it here.

I thought that watching a writer turn pro was the best perk of this job. It turns out that watching that same writer learn to fly solo is even better.

If you’re ready for the same leap, we’re ready to help. Send two writing samples (or links) to [email protected].

Here’s to Evan’s next chapter—and to the writers who’ll follow.—Dan Shipper, Every cofounder and CEO

I'm excited to announce the launch of The Leverage, a publication designed to give investors, founders, and operators an unfair advantage in the time to come.

Lately, it has felt like God grabbed the snow globe labelled “Planet Earth” and decided to give it a rather hefty shake. Microsoft made a huge advance in quantum computing, potentially discovering new forms of matter; large language models are challenging the very nature of knowledge work; and a new U.S. administration has ambitions to remake the global financial order—and that was just what happened in Q1. On the finance side, the IPO markets are completely stopped up, while the classic venture capital model is being disrupted. Companies are scaling to tens of millions in revenue with fewer than 20 employees, tearing up the playbook on how to be a startup.

Consider these changes all at once and suddenly the old way of doing things doesn’t work. Businesses need to completely reevaluate their strategy, and consumers have to proactively remake their careers or risk being left behind. 

There is an urgent need to update your information diet and perspective on technology markets.

So I’m leaving Every to build a solo publication to solve that problem. I’ll be writing two formats to start:

1. The Weekend Leverage: One concise email that cuts through the week’s noise—key data, patents, financings, and the single takeaway that matters. Free, every week. The first edition goes out on Sunday, April 27. 
2. The Deep Dives: One or two paywalled essays each week, answering the hardest “so what?” questions with a play‑by‑play strategy analysis. A sample is live now, highlighting billion-dollar startup opportunities and the business theories behind them.

My goal isn’t just analysis—it’s helping you build taste. I want you to feel what comes next the way a great investor senses momentum before the chart shows it. That demands rigor, beauty, curation, individualism, and the kind of curiosity the New York Times’s business section or TechCrunch can’t provide. If I do my job, every sentence will be delightful, and every mote of analysis will be insightful.

Most importantly it can’t happen without you. It requires readers who are willing to engage, to argue, and yes, to subscribe. If you want to join me on that journey, you can support me with the button below.

I’ve been writing for the Every audience for the last four years of my life. 423,513 words. I’ve warned you, years in advance, how AI would drive content costs to zero, how crypto would fail to fix the problems of the internet, why the creator economy bubble would pop, why Pinterest would succeed and Snapchat was a dud, and so on. I’ve done this for long enough now that I hope you trust my track record of being consistently rigorous, right, and entertaining.

I leave Every in the best shape it has ever been and am confident it will flourish without me. (As an equity holder, I certainly hope so!) Building it with Dan and the rest of the team has been an unbelievable privilege. They took a big chance on me for which I’ll be forever grateful. But I was so excited about The Leverage and what I think I can do for my readers that I just couldn’t resist the urge to build something new. 

In the meantime, subscribers of Every will continue to receive new ideas about what comes next in technology, especially AI, and the tools to act on those ideas—like Spiral, Cora, and Sparkle—to create in new, AI-enabled ways. 

If you want to read The Leverage and continue to support Evan’s writing, you can sign up below. 

We build AI tools for readers like you. Automate repeat writing with Spiral. Organize files automatically with Sparkle. Write something great with Lex. Deliver yourself from email with Cora.

We also do AI training, adoption, and innovation for companies. Work with us to bring AI into your organization.

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