Evan Armstrong

Evan Armstrong is the lead writer at Every. He explores profit and power in technology in his column, Napkin Math.

Feb 15, 2024

Autonomous Vehicles Have a Problem of Narrative

The tech industry needs to be honest about the trade-offs of risk

May 11, 2023

Why Are Republicans Better at Making Money on the Internet?

What consumer tech and media got wrong

Sep 8, 2022

What I Learned From Being Cancer Free

Seven Years of Freedom

Jul 15, 2022

Has Venture Lost Its Soul?

A Book Review of The Power Law

Jul 27, 2023

Snap’s Probably Screwed (Again)

Maybe Elon should buy it

Jul 21, 2022

Crypto Has A Use Case

How Braintrust Used Tokens to Kickstart a Market

May 19, 2022

How Startups Can Survive the Creator Economy Winter

The Race for Revenue Share

Nov 10, 2022

Pinterest Has a Chance

The first full-stack shopping platform

Nov 9, 2023

We Should All Want to Be Mitt Romney

What is the point of F U money if you never say F U?

Mar 26, 2024

How to Make Millions on Discord

A new distribution channel has opened

May 4, 2023

7 Reasons Media Is a No-Good, Horrible, Rotten Business That I Love Anyways

Plus a few things that bring me hope

Sep 30, 2021

NFT Projects are just MLMs for Tech Elites

A somewhat impartial review of current NFT business models

Jul 18, 2024

A New Book of the Startup Bible

It’s the rare business book that you should actually read

Dec 5, 2024

The Religion of Ramp

How the fintech became one of the fastest-growing startups—ever

Sep 14, 2023

Defense Tech Shouldn’t Be Sexy

Weapons are a necessary evil, not a hype-y consumer product

Mar 7, 2024

Ads in the Age of AI

Weirder, different, and new

Aug 24, 2023

A TikTok Competitor Is About to IPO—And It’s Deeply Suspicious

Triller's S1 raises questions about its numbers

Sep 22, 2022

The AI Writer

How tech is changing what it means to be an author

Jul 11, 2024

Searching for Signal

When building a startup gets hard, where should we turn?

Apr 16, 2024

Distribution Is King

What video games can teach us about building billion-dollar companies

Mar 21, 2024

Why Polarity Pays

The complicated social and financial incentives at the heart of online publishing

Dec 1, 2022

The House of the Bloody Mouse

Where does Disney go from here?

Nov 24, 2021

How Do You Compete with Free?

Notion: The Embattled Artist

Feb 6, 2024

Profit, Power, and the Vision Pro

Will Apple’s new headset change everything?