Evan Armstrong

Evan is the lead writer at Every. He explores power and profit in technology in his twice-weekly Napkin Math column.

Apr 5, 2022

Twitter’s Shot at Becoming a Meme Stock

It’s Musk's world and we’re just tweeting in it

Jun 23, 2022

Facebook’s Capitulation

Abandoning a Trillion Dollar Advantage

Jun 22, 2022

Are We Really Addicted?

An interview with Nir Eyal

Jun 11, 2024

Apple’s AI Evolution: Built-in AI, Supercharged Siri, and Ecosystem Lock-in

Maybe the new world is the same as the old

Feb 22, 2024

AI and the Vision Pro Don’t Need a Killer App

Software that drives hardware adoption is rarer than you think

Apr 21, 2022

Microsoft should buy Netflix

Netflix and Bill

May 9, 2024

Patreon Should Buy Substack to Save Creators

The solution to the problem of social media is to build something better

Jan 31, 2022

Spotify’s Quest to Own Your Ear

A Napkin Math and Trapital Production

May 28, 2021

ITDA: The Gamification of Financial Statements

How governments and companies are engaged in mutual manipulation

Oct 3, 2024

OpenAI Launches a Document and Code Editor Integrated Into ChatGPT

Canvas is an Artifacts competitor aiming at the future of AI-human collaboration

Jun 4, 2024

AI Is Transforming the Nature of the Firm

By reducing transaction costs, AI will reshape how companies operate and interact

Jul 30, 2024

Tinder Is Way More Important Than You Think

The success of a dating app has huge implications for the U.S. economy

Jun 30, 2022

Look On My Works, Ye Mighty, and Despair

I Have Some Thoughts To Share

Jan 11, 2024

The Books, Videos, Movies, and TV Shows That Changed Me Last Year

If you want to develop great taste, you must taste a lot of stuff

May 7, 2024

The Right Kind of Asshole

A founder’s personality can differentiate them—or destroy them

Aug 27, 2024

Benevolent Billionaire or Despot—Or Both?

A new book on Bill Gates asks: How do you measure a billionaire’s net impact on the world?

Aug 18, 2022

What is an Asset?

Plus a new course from Napkin Math!

Mar 23, 2022

BIG announcement incoming

I'm going full time on Napkin Math

Aug 22, 2024

Copy Rights and Wrongs

Who owns the output of AI—the machines or the creators?

Jul 16, 2024

What I Got Wrong About VR

Whoopsie, I may have gotten a little excited

Apr 22, 2021

Am I getting ripped off writing at Every?

Screenshots of my contract and the financial model I used to decide

Jun 21, 2024

You Can’t Math Your Way to Success

Whether in art, startups, or parenting, you can only control so much

Mar 24, 2022

Planet of the Billion Dollar Bored Apes

Is Bored Ape Yacht Club a Decentralized Disney?

May 13, 2021

In Defense of WeWork’s Community-Adjusted EBITDA

Clarifying the murky middle ground between Gross Profits and Net Income