Evan Armstrong

Evan is the lead writer at Every. He explores power and profit in technology in his twice-weekly Napkin Math column.

Feb 23, 2023

When Content Creation Goes to Zero

AI is making a world where it costs nothing to produce anything. What happens next?

May 5, 2022

The Empire Stripes Back

A $100B Bet on Two Brothers

Oct 14, 2022

Who Wins the AI Value Chain?

It's A Brave New World

Dec 21, 2023

Should You Fire This Newsletter? 2023 Edition

2024 is the year I go big

Mar 16, 2023

Technology Is Good Actually

Startups screw up sometimes, but making things cheaper is a moral necessity

Oct 5, 2023

Automate the Simple Stuff With Stupid Tools

This is the dumbest AI will ever be—and it’s still magic

May 30, 2024

The Art of Scaling Taste

How MSCHF turns irreverent ideas into a real business

Jun 6, 2023

The Bugman Cometh

My sick, unexplainable desire to buy a face computer

Mar 2, 2023

Should I Quit and Start a Franchise?

I’m wondering if I can deep-fry my way out of the apocalypse

Aug 17, 2023

The Internet Is Still Early

Neither hellscape nor utopia—the internet makes society anew

Jun 10, 2022

Software is Eating the Individual

The Embedded Human

Jan 25, 2024

The Zone of Deployment

How can you know when to invest?

Aug 4, 2022

The Meh-taverse

A Book Review

Jun 22, 2023

AI Can Construct a Trading Strategy Now

And it means there are big changes ahead for what software can do

Aug 31, 2023

The Internet Demands Greatness

No one cares, so take more risks

May 11, 2023

Why Are Republicans Better at Making Money on the Internet?

What consumer tech and media got wrong

Sep 7, 2023

You Need to Know What You Are Betting On

How to think about investing in a startup versus a public company

Apr 8, 2022

The Futility of Utility

A personal essay

Mar 23, 2023

How AI Changes the Media Business

Why community and social network effects will be key to winning the future

Jan 5, 2023

It Is Always Time to Build

Interest rates do not equal innovation rates

Feb 1, 2024

Crypto’s Prophet Speaks

A16z’s Chris Dixon hasn’t abandoned the faith with his new book, 'Read Write Own'

Feb 15, 2024

Autonomous Vehicles Have a Problem of Narrative

The tech industry needs to be honest about the trade-offs of risk

Jun 16, 2022

Selective Optimism

People who promise high returns forever are liars

May 19, 2022

How Startups Can Survive the Creator Economy Winter

The Race for Revenue Share