Evan Armstrong

Evan Armstrong is the lead writer at Every. He explores profit and power in technology in his column, Napkin Math.

Dec 14, 2023

Want to Build? Technical Excellence Won’t Be Enough.

This new era of startups requires a founder baptized in the humanities

Nov 22, 2022

6 New Theories About AI

Software with superpowers

May 18, 2023

Meet Your New Finance Intern: GPT-4

How AI will reshape what finance professionals do

Apr 27, 2023

Death of a Flywheel

How Amazon and Berkshire got too big

Feb 9, 2023

The Meditations of Vinyl Jesus

Music producer Rick Rubin explores the creative process

Dec 15, 2022

Should You Fire This Newsletter?

In which I analyze whether I’m good at my job

Dec 21, 2022

Meditations on AI Mecca

A dispatch from a hacker conference in San Francisco

Dec 8, 2022

The Primary Trends I’m Investing In Next Year

China, boring AI, vertical SaaS, and Apple's power

Jun 2, 2022

The Inventor of the iPhone Has Some Thoughts

Build by Tony Fadell: A Review

Jun 13, 2024

The AGI-in-2027 Thesis

Some researchers are convinced that we are on the cusp of superintelligence. Are they right?

Sep 29, 2022

Why Culture Eats Strategy

The Search For the Winning Formula

Mar 13, 2023

A Dearth of Secrets, an Excess of Capital: SVB’s Explosion

We may be entering a more ruthless era in tech

Apr 15, 2021

COGS: How I Bankrupted MoviePass

An Intuitive Explainer for How To Lose Money and Win Anyway

Aug 13, 2021

Is Facebook Fixable

A Review of An Ugly Truth

Feb 16, 2023

Bada Bing: Why Microsoft Wants Google to Dance

Surely nothing bad will happen with an AI hooked up to the internet

Feb 23, 2023

When Content Creation Goes to Zero

AI is making a world where it costs nothing to produce anything. What happens next?

Jun 11, 2024

Apple’s AI Evolution: Built-in AI, Supercharged Siri, and Ecosystem Lock-in

Maybe the new world is the same as the old

Oct 5, 2023

Automate the Simple Stuff With Stupid Tools

This is the dumbest AI will ever be—and it’s still magic

May 30, 2024

The Art of Scaling Taste

How MSCHF turns irreverent ideas into a real business

Mar 30, 2022

Twitter’s Probably Screwed

The Rugged Landscape of Digital Advertising

Apr 5, 2022

Twitter’s Shot at Becoming a Meme Stock

It’s Musk's world and we’re just tweeting in it

May 5, 2022

The Empire Stripes Back

A $100B Bet on Two Brothers

Dec 21, 2023

Should You Fire This Newsletter? 2023 Edition

2024 is the year I go big

Mar 2, 2023

Should I Quit and Start a Franchise?

I’m wondering if I can deep-fry my way out of the apocalypse