Twitter’s Probably Screwed

The Rugged Landscape of Digital Advertising

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Justin Jackson over 3 years ago

This is the section that really stood out for me: "Twitter is a victim of its own product-market-fit: by being great at intellectual engagement, it fails at passive consumption."

It's jarring to see a promoted tweet in this environment (especially folks who promote tweets under their personal twitter account). Very different that a promoted YouTube video.