Evan Armstrong

Evan Armstrong was a lead writer at Every who explored profit and power in technology in Napkin Math.

Mar 7, 2024

Ads in the Age of AI

Weirder, different, and new

Apr 16, 2024

Distribution Is King

What video games can teach us about building billion-dollar companies

Aug 13, 2021

Is Facebook Fixable

A Review of An Ugly Truth

Mar 21, 2024

Why Polarity Pays

The complicated social and financial incentives at the heart of online publishing

Mar 10, 2022

How To Get Leverage On Your Ideas

The Power Output Equation

Nov 24, 2021

How Do You Compete with Free?

Notion: The Embattled Artist

Jul 22, 2021

Snowflake: How a Revenue Retention Behemoth was Built

TL;DRThis is the second post on a deep dive in GTM metrics with a focus today on Revenue RetentionSnowflake is a software Dracula. It latche

Feb 25, 2022

Joe Rogan: The Platform-Proof Creator

Spotify’s No-Win Predicament

Jul 9, 2024

Paramount’s Dilemma: Content Isn’t King—Distribution Is

Half a century removed from its glory days, the Hollywood giant has a new rescue plan

Jun 27, 2023

Shopping for AI Shovels: The MosaicML Acquisition

Why would Databricks spend $1.3B?

Jan 6, 2022

What the hell is going on with Lambda School?

The complicated business of selling social good

Aug 13, 2024

The Addiction Economy

Addicted, overwhelmed, oversubscribed: How technology hooked the world

Jul 16, 2021

How Free to Play Video Games are Forced to Make Addicts

A Case Study on Market Structures and Harm

Nov 16, 2023

COGS: How I Bankrupted MoviePass

An intuitive explainer for how to lose money and win anyway

Dec 7, 2023

The Impossibility of Being Charlie

RIP to nerd Jesus

Feb 27, 2024

What the Media Is Getting Wrong About AI

The future must be built on truth

Jan 31, 2022

Spotify’s Quest to Own Your Ear

A Napkin Math and Trapital Production

Dec 5, 2023

Death of a Flywheel

Amazon and Berkshire Hathaway got really big. Here’s why it might kill them.

Oct 3, 2024

OpenAI Launches a Document and Code Editor Integrated Into ChatGPT

Canvas is an Artifacts competitor aiming at the future of AI-human collaboration

May 28, 2021

ITDA: The Gamification of Financial Statements

How governments and companies are engaged in mutual manipulation

Sep 28, 2023

The Double Bind Theory—Or Why Sensationalism (Unfortunately) Works

If you want to win, you gotta spike

Jun 22, 2022

Are We Really Addicted?

An interview with Nir Eyal

Jul 13, 2023

OpenAI’s Code Interpreter Is About to Remake Finance

Get in, loser—we’re disrupting Oracle

Jan 9, 2025

More Output, Less Effort

8 pieces of technology that have dramatically improved my life