Evan Armstrong

Evan Armstrong is the lead writer at Every. He explores profit and power in technology in his column, Napkin Math.

May 4, 2023

7 Reasons Media Is a No-Good, Horrible, Rotten Business That I Love Anyways

Plus a few things that bring me hope

Sep 30, 2021

NFT Projects are just MLMs for Tech Elites

A somewhat impartial review of current NFT business models

Apr 29, 2021

Gross Margin: An Indicator of Market Power

What America's Oldest Jeweler Can Teach Us About the Value of Bling

Jul 21, 2022

Crypto Has A Use Case

How Braintrust Used Tokens to Kickstart a Market

Mar 21, 2024

Why Polarity Pays

The complicated social and financial incentives at the heart of online publishing

Jul 27, 2023

Snap’s Probably Screwed (Again)

Maybe Elon should buy it

Jul 11, 2024

Searching for Signal

When building a startup gets hard, where should we turn?

Jul 18, 2024

A New Book of the Startup Bible

It’s the rare business book that you should actually read

Feb 25, 2022

Joe Rogan: The Platform-Proof Creator

Spotify’s No-Win Predicament

Mar 26, 2024

How to Make Millions on Discord

A new distribution channel has opened

Sep 14, 2023

Defense Tech Shouldn’t Be Sexy

Weapons are a necessary evil, not a hype-y consumer product

Sep 19, 2024

Live Fuller, Not Bigger

You must escape the shallow joy of more

Nov 24, 2021

How Do You Compete with Free?

Notion: The Embattled Artist

Jul 15, 2022

Has Venture Lost Its Soul?

A Book Review of The Power Law

Jun 27, 2023

Shopping for AI Shovels: The MosaicML Acquisition

Why would Databricks spend $1.3B?

Dec 5, 2024

The Religion of Ramp

How the fintech became one of the fastest-growing startups—ever

Jul 20, 2023

Of Course You Can Beat the Market

Free your mind from the Efficient Market Hypothesis

Apr 16, 2024

Distribution Is King

What video games can teach us about building billion-dollar companies

Dec 1, 2021

Investing on Instinct

Why the best deals are done with no data at all

Mar 10, 2022

How To Get Leverage On Your Ideas

The Power Output Equation

Jul 16, 2021

How Free to Play Video Games are Forced to Make Addicts

A Case Study on Market Structures and Harm

Dec 1, 2022

The House of the Bloody Mouse

Where does Disney go from here?

Jul 9, 2024

Paramount’s Dilemma: Content Isn’t King—Distribution Is

Half a century removed from its glory days, the Hollywood giant has a new rescue plan

Feb 27, 2024

What the Media Is Getting Wrong About AI

The future must be built on truth