Evan Armstrong

Evan Armstrong is the lead writer at Every. He explores profit and power in technology in his column, Napkin Math.

Aug 20, 2021

How a Climate Tech Startup Closed 5+ Enterprise Deals Before Even Launching

Remora, The Bureaucracy Buster

Jul 9, 2021

Pricing Strategy is Product Strategy

How Technology Enables Companies to Charge More

Feb 17, 2022

The Future of Netflix

When everyone’s a streamer, nobody is.

Oct 28, 2021

The Creator Power Scale: A Formula to Determine if Platforms are Ripping You Off

An examination of the Twitch Hack data

Feb 13, 2025

Does OpenAI’s Deep Research Put Me Out of a Job?

An investigation into a Sam Altman tweet

Apr 30, 2024

The AI Wars Have Begun

OpenAI, Meta, and the $120 billion battle for the future of intelligence

Sep 23, 2021

Toast—a Vision of Software’s Future

Hints to why their shares popped 60% in their first day

May 15, 2024

Google Goes All In on AI

The company has every possible advantage, but can they use it?

Aug 6, 2024

Here’s a Million-dollar Software Idea

Welcoming the dawn of a new era in computing

Oct 14, 2021

Who is Making Money in Space?

Exploring the SPAC Frontier

Mar 6, 2025

AI Has Learned How to Capture Our Emotional Metadata

What happens when our computers know us better than we know ourselves?

Aug 29, 2024

Welcome to the Era of the Gritty Startup

The age of glut is over. Here are three lessons to navigate through leaner times.

Nov 19, 2021

iBuy, iRent, iLose My Investors Money

The Murky Future of American Housing

Apr 2, 2025

OpenAI Is a Once-in-a-lifetime Startup

This newest funding round means this company has either a trillion-dollar outcome—or nothing at all.

Mar 20, 2025

Can the Startup Mindset Fix America?

Only if buttressed with smart policy, Ezra Klein and Derek Thompson argue in their new book, 'Abundance'

Apr 10, 2025

How to Write Online

It’s less about capturing attention, and more about deserving it

Jun 17, 2021

Finance is Broken But Don’t Worry, This Has Happened Before

Net Income and the Refactoring of Our Financial Ideology

Mar 13, 2025

AI Is Breaking Media. Here’s How Publishers Can Survive.

Content is cheaper than ever to produce. That will bring devastation—and a new wave of opportunity.

May 23, 2024

Microsoft’s Boring but Profitable Future

The PC giant is making Windows exciting again

Feb 6, 2025

The Vatican Has Some Thoughts on AI

In a new statement, the Catholic Church expounds on the nature of human versus machine intelligence, and its views on the utility of AI

Apr 23, 2024

Some Things I Know (And Some Things I Don’t)

What have I learned from two years of writing?

Nov 13, 2021

Top 12 Creator Platforms—Ranked

Who has the brawn to capture creator’s profit?

Aug 15, 2021

The Rise of the Content Capitalist

In Practice Beta V2

May 14, 2024

GPT-4o and OpenAI’s Race to Win Consumers

Decoding what the AI leader’s latest release means for the future