iBuy, iRent, iLose My Investors Money

The Murky Future of American Housing

This year, I watched my friend flip a 13-year-old townhome for a $300k profit after holding it for 3 years. Frankly, the place was a piece of trash. Despite being located in a part of Salt Lake where the best restaurant is Applebees, the house sold within a week or two of being listed. Meanwhile, Salt Lake has had a record 26% home price appreciation just this year. Utah isn’t alone in this dynamic with single family housing across the nation rising ~20%. People searching for a home are unsurprisingly frustrated. 

Adding to this craziness is a wave of new, well-capitalized large institutions going after the single family residence home market. Zillow, Opendoor, Blackstone, Blackrock, Builders, REITs, iBuyers, etc, etc, etc. All of them are burning billions trying to change what home ownership means in America. 

There is blood in the water. 

To explore who wins this race, I’ve teamed up with Marc Rubinstein, the writer of Net Interest. The N of people on the planet who have interesting ideas and can actually write about them is tiny. In the niche world of business analysis, the number is even smaller. The amount of people who can do it every week in public? <50. Marc is one of those people.  He writes about the financial sector and is one of the select newsletters where I read every issue. If you like Napkin Math, you’ll like Net Interest. 

Subsribe to Net Interest

To understand the battleground of these companies, first we will examine why the US residential market is so dynamic right now. Then we will compare the models of Opendoor (short term flip) versus Blackstone’s Invitation Homes (long term hold) to see what truths we can gleam for their competitive friction. Housing is the single largest investment the majority of people will ever make—it is worth studying closely.

Learn more

This post is for
paying subscribers

Subscribe →

Or, login.

Read this next:

Napkin Math

Substack Rhymes With Medium

Substack can't decide if it's a CMS or a media brand. Neither could Medium. Their indecision will likely lead to similar outcomes.

169 Sep 26, 2020 by Adam Keesling

Napkin Math

How Costco Convinces Brands to Cannibalize Themselves

An unlikely marriage where both sides win

160 Jul 15, 2020 by Adam Keesling

Napkin Math

The Addiction Economy

Addicted, Overwhelmed, Oversubscribed: How Technology Hooked the World

135 🔒 May 26, 2022 by Evan Armstrong

Tokens, But How?

Decentralized Autonomous Cities

Envisioning the future of human coordination with Cabin DAO founder Jon Hillis

2 Jun 29, 2022 by Joey DeBruin and Sari Azout


Good Crypto Investing Decisions

It wasn't all bad

24 Jul 2, 2022 by Nat Eliason

Thanks for reading Every!

Sign up for our daily email featuring the most interesting thinking (and thinkers) in tech.


Already a subscriber? Login