Adam Keesling

Jul 1, 2020

Why MasterClass Isn’t Really About Mastery

And other lessons from a 9-figure edtech startup

Jul 15, 2020

How Costco Convinces Brands to Cannibalize Themselves

An unlikely marriage where both sides win

Sep 26, 2020

Substack Rhymes With Medium

Substack can't decide if it's a CMS or a media brand. Neither could Medium. Their indecision will likely lead to similar outcomes.

Sep 18, 2020

How Chegg Grew Their Share Price 20x In Four Years

Chegg grew their stock price from under $10 to over $85. They did it by changing their business model from the ground up and investing in digital media content.

Dec 1, 2020

Should you invest in Wish? An S-1 Analysis

A look inside the S-1 of Wish. Included is the background of Wish, a look at their margins, how the universal postal union is changing their cost structure, how their CAC is rising and if they are viable long-term.

Aug 20, 2020

How AB 5 Will Break Uber’s Business

The difference between a contractor and an employee, what Uber's existing business looks like and how AB5 will impact their financials.

Jul 31, 2023

I Tried to Acquire a Small Business. Here’s What I Learned.

Why and how I ran a search fund

May 15, 2020

How Domino’s Stock Returned 4,595%

The original cloud kitchen, ten years before it was cool

Aug 5, 2020

Intangible Assets: The Invisible Value Driver

Book review of The End of Accounting: there are four problems with current financial statements and intangible assets are the biggest reason why.

Sep 4, 2020

The Investment Opportunity in School Bus Operators

Many schools have closed, representing a unique opportunity to buy school bus operators. With a strong moat, now might be the right time to buy.

Jul 23, 2020

Want to Become a Unicorn? Buy it, Don’t Build it

How Amazon Marketplace works, how Thrasio built a unicorn, the platform risk associated with the strategy, and regulation concerns.

Jun 14, 2022

What Should You Do With Your Options During a Downturn?

It's getting kind of scary out there

Oct 8, 2020

Nike: Direct Relationships & Digital Penetration

Nike just released their latest earnings report. We dive into their "Consumer Direct Offense" strategy, how they combined their brand marketing with technology.

Nov 4, 2020

Can Political Betting Markets Predict Election Outcomes?

Polls and pundits don't do a good job of predicting election results. But what about prediction markets? In this post, we discuss what makes a good market and what could cause it to be wrong.

Jun 18, 2020

Explaining the Hertz Situation

A layman’s guide to bankruptcy

Jun 24, 2020

Why Software is More Profitable Than Content

Written by... a content company

Jan 7, 2021

My Favorite Company Deep Dives of 2020

Taking a look at the best companies deep dives of the past year, including posts on Fiverr/Upwork, Carta, Tyler Corporation, CostCo and more

Nov 6, 2020

Your Uncle Is Still Your Uncle: Ant Pulls Its IPO

Ant's IPO has been taken down. What happened, what do you need to know and what should we expect to see next?

Jul 8, 2020

The Future of Fitness: lululemon Buys Mirror

Why subscription hardware is better than hardware, the cross-selling opportunity, how Mirror could lead to a connected home, and why Mirror is a call option for Lululemon.

Jan 30, 2021

A Local News Revival

How product, marketing, and cost innovations create a massive opportunity

Jul 30, 2020

GPT-3 Will Accelerate The Privatization of Internet Communities

What GPT-3 is, GPT-3's capabilities, if GPT-3 will replace jobs, and how it affects social media.

Dec 8, 2020

How Live-streaming Ecommerce Works in China

In China, livestreaming has changed eCommerce. Learn about how it works, what the hosts do during the steam, and how it could impact American eCommerce.

Aug 25, 2020

The Quest for Monopoly

A history of stock market exchanges: from fragmentation to monopoly, monopoly to fragmentation and back again.

Jun 10, 2020

Crash: Pitch a Company, Get a Job

Candidates earn jobs by putting in more work than their competition