The Consumer Social innovator on how audiences become communities — and how you should monetize them
♥ 4 🔒 Aug 27, 2020 by Li Jin and Nathan Baschez
We’re launching a new series to bring you along the journey of figuring out Every’s visual identity! The first episode (which is longer tha
♥ 11 Aug 26, 2020 by Dan Shipper and Nathan Baschez
The content format is a red herring. What really matters is the structure and purpose of TikTok’s network, which is antithetical to Instagram.
♥ 165 Aug 24, 2020 by Nathan Baschez
Li Jin, who co-hosts Means of Creation with Nathan, comes on the show to discuss the economics of her partnership with Every. How did you
♥ 11 Aug 21, 2020 by Dan Shipper and Nathan Baschez
Welcome to Means of Creation!Every Friday, Li and Nathan interview a guest in the passion economy — founders, creators and operators who are
♥ 6 Aug 20, 2020 by Li Jin and Nathan Baschez
In a follow-up to their conversation with executive coach Brian Wang last episode, Dan and Nathan discuss addressing small pain points — bot
♥ 3 Aug 19, 2020 by Dan Shipper and Nathan Baschez
Brian Wang joins Nathan and Dan on a special episode that’s longer than usual! Brian’s an executive coach who helps founders with the emoti
♥ 10 Aug 14, 2020 by Dan Shipper and Nathan Baschez
I'm interviewing Li Jin and Adam Davidson on Friday!
♥ 3 Aug 12, 2020 by Nathan Baschez
Nathan and Dan talk through the experiments they’ve run with the weekly Sunday digests and what they’re going to try next. Here’s the link t
♥ 5 Aug 12, 2020 by Dan Shipper and Nathan Baschez
Two theories; one of them good
♥ 6 🔒 Aug 9, 2020 by Nathan Baschez
Nathan and Dan discuss how they test for what kind of content resonates. P.S. — Here’s the essay on Oatly’s marketing by Nat Eliason just p
♥ 10 Aug 7, 2020 by Dan Shipper and Nathan Baschez
Nathan and Dan discuss how a new kind of media business model requires them to rethink how to fairly compensate writers for the bundle. Ho
♥ 11 Aug 5, 2020 by Dan Shipper and Nathan Baschez
On newsletters, courses, and creator marketing
♥ 4 🔒 Aug 2, 2020 by Nathan Baschez
The “divine discontent” critique
♥ 6 🔒 Aug 2, 2020 by Nathan Baschez
Nathan and Dan discuss his latest Superorganizers essay on the framework he developed to help him follow his heart — and filter for the best
♥ 2 Jul 31, 2020 by Dan Shipper and Nathan Baschez
The co-founders of Breaker, on podcasting, platforms, and media
♥ 0 🔒 Jul 30, 2020 by Nathan Baschez
The lifecycle of a business is to be born simple, grow complex, and then die.
♥ 221 Jul 24, 2020 by Nathan Baschez
Two things today: First, a bit of follow-up from last episode. We’re alternating weeks where one of us is in “maker mode” and the other is i
♥ 4 Jul 24, 2020 by Dan Shipper and Nathan Baschez
On newsletters, platforms, marketplaces, and more
♥ 3 🔒 Jul 23, 2020 by Nathan Baschez
As the Everything bundle grows, Nathan’s focus seems to have disappeared. Dan helps him troubleshoot, and by the end of the episode, we deci
♥ 4 Jul 22, 2020 by Dan Shipper and Nathan Baschez
Strategy’s most famous theory could be wrong
♥ 33 Jul 19, 2020 by Nathan Baschez
Dan interviews Nathan about his forthcoming series of Divinations essays that explore critiques of the traditional theory of disruption. In
♥ 2 Jul 17, 2020 by Dan Shipper and Nathan Baschez
On the unbundling of Reddit into vertical communities
♥ 5 🔒 Jul 16, 2020 by Nathan Baschez
Dan and Nathan are both writing about Clay Christensen’s iconic theory of disruption, so we decided the second week of July every year is go
♥ 2 Jul 15, 2020 by Dan Shipper and Nathan Baschez
Businesses plateau for two reasons: Their strategy is wrong (Wrong Strategy Syndrome) They fail to execute any strategy at all (Fuzzy Strat
♥ 40 Jul 11, 2020 by Nathan Baschez
