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Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
Everything I’ve learned about writing on the internet
How media creates power
The Economics of Belief Transmission
Smaller, faster, cheaper, weirder
By Means of Natural Selection
GPT-powered journaling is changing my life
Physics metaphors are everywhere in business. If you follow where they lead, you end up in fascinating places
The past, present, and future of writing on the internet
If you’re building the tech equivalent of balsamic strawberry ice cream, don’t expect vanilla scale
Reading the tea leaves and reacting to the hype
How the tool for networked thought can grow into its $200m valuation
…but is OpenAI the new Intel?
They’re betting the farm on Reels. Will it blow up in their face?
The point isn’t just to make money—it’s to change the systems that human attention flows through. You can’t understand Substack without understanding this.
Five lesser-known benefits of thinking out loud
How I learned to stop worrying and love the robots that tell me what to do
Scale, speed, or freedom: choose two
The content format is a red herring. What really matters is the structure and purpose of TikTok’s network, which is antithetical to Instagram.
Narratives have network effects
The math that quantifies how much execution matters
Nathan Baschez
