Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
Instagram can’t recreate TikTok’s Magic
The content format is a red herring. What really matters is the structure and purpose of TikTok’s network, which is antithetical to Instagram.
Aug 24, 2020 · 11 min readUpdated Jun 25, 2026
Co-authored by Neer Sharma and Nathan Baschez
Variety: When this all happened, you were still in high school and living in your hometown. How has your life changed?
Charli D’Amelio: At first, it was really uncomfortable because when TikTok started, it was kind of like, “Oh, you’re on TikTok? That’s weird.” So I wouldn’t tell people.
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