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Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
The lifecycle of a business is to be born simple, grow complex, and then die.
Jul 24, 2020 · 8 min readUpdated Jul 20, 2026
By Sidhartha Jha and Nathan Baschez
Once you see the pattern, you can’t unsee it:
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