Trade-offs are your friend

You probably can't have your cake and eat it too. But that's just fine.

This is part of an ongoing series exploring the work of Michael Porter—the HBS professor widely seen as the father of modern strategy. It’s about how to use trade-offs to prevent competitors from copying you, and about how to know when you should (and shouldn’t) copy your competitors.

Enjoy!


One day, Herb Kelleher walked into his office and found a package from his customer service team. It was a bundle of angry letters from a customer with a note attached: “this one’s yours.”

Learn more

This post is for
paying subscribers

Subscribe →

Or, login.

Read this next:

Divinations

Finding Power

An introduction to Clay Christensen’s most underrated idea: “The Conservation of Modularity”

95 🔒 May 4, 2020 by Nathan Baschez

Divinations

Inside the Clubhouse

The surprisingly compelling audio app that has consumed my life

240 Apr 24, 2020 by Nathan Baschez

Divinations

Instagram can’t recreate TikTok’s Magic

The content format is a red herring. What really matters is the structure and purpose of TikTok’s network, which is antithetical to Instagram.

158 Aug 24, 2020 by Nathan Baschez

Divinations

Disrupting Disruption

Strategy’s most famous theory could be wrong

32 Jul 19, 2020 by Nathan Baschez

Divinations

Disrupting Disruption Pt. 2 — Ben Thompson

The “divine discontent” critique

6 🔒 Aug 2, 2020 by Nathan Baschez