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DALL·E 2 and The Origin of Vibe Shifts
Generated by DALL·E 2, courtesy of Chris Lu

DALL·E 2 and The Origin of Vibe Shifts

By Means of Natural Selection

Apr 22, 2022 · 10 min readUpdated Jul 10, 2026

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Sometime around 2015 there was a mysterious vibe shift in web design. It came so suddenly, and with so much decisive force, that it stood apart from the normal ebb and flow of aesthetic trends. It was like an invasive species taking over an ecosystem from a weaker competitor.

Before the vibe shift, all the cool websites looked like this:

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