Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
How to Write Essays That Spread
Everything I’ve learned about writing on the internet
Feb 15, 2023 · 11 min readUpdated Jul 10, 2026
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Since we started Every three years ago, I’ve published over 230,000 words. Google claims that the average business book has roughly 50,000–60,000 words, so by that metric I’m somewhere around my fourth or fifth book.
It’s been… a journey.
If I take a deep breath and close my eyes, I can place myself back in my San Francisco apartment where my wife and I were living when Divinations first launched. We had a nine-foot bookshelf that stretched to our ceiling, and I moved our kitchen table next to it so I could soak in some calming vibes while I twisted my brain into knots, trying to find the right sequences of words that would make this crazy dream of becoming a “real writer” come true.
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