LinkedIn Is Launching A Creator Program

Also: Mark Cuban’s plan to take on Clubhouse, Influencer unions, Triller’s latest content strategy, TikTok’s recipe-saving feature, and more

This week: We’re welcoming Sam Lessin, General Partner at Slow Ventures, and columnist at The Information covering creators, platforms, and startups writ large. Join us on Clubhouse or YouTube at 1:30 PM Pacific / 4:30 PM Eastern on Thursday (today)! If you can’t make it, no worries! It will be recorded.

Previously: We interviewed Allen Lau, the co-founder and CEO of Wattpad! Here is a full transcript to read-along with the podcast and the YouTube video. 

ICYMI: Our very own Li Jin just launched Atelier Ventures, her debut fund investing in the passion economy! (We strongly recommend watching the announcement on TikTok)

And now, onto the news…

Top Stories in the Passion Economy, 02/17/21

LinkedIn Is Planning To Launch a Creator Program 

What Happened? 

  • LinkedIn is building a creator management team. The platform’s editor-in-chief Daniel Roth will be hiring a ‘Head of Community.’  
  • Specific program details have not been revealed, but the job posting hints: “We’re starting a community management team to support and grow our content creators, with the mission to source, nurture, uplevel and retain these important voices.” 

What this means: 


  • Is this new? LinkedIn has had prominent creators (a.k.a. “INfluencers”) for a long time, and somebody had to have been in charge of managing them? 


  • I think now it goes a step further to help these people actually make a living and earn money creating on LinkedIn.
  • It’s kinda meta if you think about it...

Learn more

This post is for
paying subscribers

Subscribe →

Or, login.

Read this next:

Means of Creation

A Theory of Justice for Web3

Web3 Is Our Chance to Make a Better Internet

33 May 17, 2022 by Li Jin and Katie Parrott

Means of Creation

The Web3 Renaissance: A Golden Age for Content

Like this essay and want to support us to create more like it? Consider collecting it as an NFT!In January 1996, Bill Gates published what w

47 Dec 20, 2021 by Li Jin and Katie Parrott

Means of Creation

Li Jin on the journey behind Variant’s new $110M fund to back the ownership economy

Variant and Atelier Ventures join forces as the passion economy and the ownership economy converge

22 Nov 30, 2021 by Li Jin and Nathan Baschez


A Sneak Peak At a Next Generation Personal CRM

A preview of Clay + access to

0 Nov 11, 2020


Announcing: Passion Economics

A new talk show starring Li Jin and yours truly

13 Jul 8, 2020 by Nathan Baschez

Thanks for reading Every!

Sign up for our daily email featuring the most interesting thinking (and thinkers) in tech.


Already a subscriber? Login