LinkedIn Is Launching A Creator Program

This week: We’re welcoming Sam Lessin, General Partner at Slow Ventures, and columnist at The Information covering creators, platforms, and startups writ large. Join us on Clubhouse or YouTube at 1:30 PM Pacific / 4:30 PM Eastern on Thursday (today)! If you can’t make it, no worries! It will be recorded.

Previously: We interviewed Allen Lau, the co-founder and CEO of Wattpad! Here is a full transcript to read-along with the podcast and the YouTube video. 

ICYMI: Our very own Li Jin just launched Atelier Ventures, her debut fund investing in the passion economy! (We strongly recommend watching the announcement on TikTok)

And now, onto the news…

LinkedIn Is Planning To Launch a Creator Program 

What Happened? 

• LinkedIn is building a creator management team. The platform’s editor-in-chief Daniel Roth will be hiring a ‘Head of Community.’  
• Specific program details have not been revealed, but the job posting hints: “We’re starting a community management team to support and grow our content creators, with the mission to source, nurture, uplevel and retain these important voices.” 

What this means: 

Nathan:

• Is this new? LinkedIn has had prominent creators (a.k.a. “INfluencers”) for a long time, and somebody had to have been in charge of managing them? 

Li:

• I think now it goes a step further to help these people actually make a living and earn money creating on LinkedIn.
• It’s kinda meta if you think about it...

Li Jin@ljin18

Replying to @ljin18

It'd be cool if LinkedIn introduced a creator fund and we could all be full time LinkedIn creators and then our profiles would just be giant circular references

February 12th 2021, 3:35pm EST

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