LinkedIn Is Launching A Creator Program

Also: Mark Cuban’s plan to take on Clubhouse, Influencer unions, Triller’s latest content strategy, TikTok’s recipe-saving feature, and more

This week: We’re welcoming Sam Lessin, General Partner at Slow Ventures, and columnist at The Information covering creators, platforms, and startups writ large. Join us on Clubhouse or YouTube at 1:30 PM Pacific / 4:30 PM Eastern on Thursday (today)! If you can’t make it, no worries! It will be recorded.

Previously: We interviewed Allen Lau, the co-founder and CEO of Wattpad! Here is a full transcript to read-along with the podcast and the YouTube video. 

ICYMI: Our very own Li Jin just launched Atelier Ventures, her debut fund investing in the passion economy! (We strongly recommend watching the announcement on TikTok)

And now, onto the news…


Top Stories in the Passion Economy, 02/17/21

LinkedIn Is Planning To Launch a Creator Program 

What Happened? 

  • LinkedIn is building a creator management team. The platform’s editor-in-chief Daniel Roth will be hiring a ‘Head of Community.’  
  • Specific program details have not been revealed, but the job posting hints: “We’re starting a community management team to support and grow our content creators, with the mission to source, nurture, uplevel and retain these important voices.” 

What this means: 

Nathan:

  • Is this new? LinkedIn has had prominent creators (a.k.a. “INfluencers”) for a long time, and somebody had to have been in charge of managing them? 

Li:

  • I think now it goes a step further to help these people actually make a living and earn money creating on LinkedIn.
  • It’s kinda meta if you think about it...

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