LinkedIn Is Launching A Creator Program
Also: Mark Cuban’s plan to take on Clubhouse, Influencer unions, Triller’s latest content strategy, TikTok’s recipe-saving feature, and more
This week: We’re welcoming Sam Lessin, General Partner at Slow Ventures, and columnist at The Information covering creators, platforms, and startups writ large. Join us on Clubhouse or YouTube at 1:30 PM Pacific / 4:30 PM Eastern on Thursday (today)! If you can’t make it, no worries! It will be recorded.
And now, onto the news…
Top Stories in the Passion Economy, 02/17/21
LinkedIn Is Planning To Launch a Creator Program
- LinkedIn is building a creator management team. The platform’s editor-in-chief Daniel Roth will be hiring a ‘Head of Community.’
- Specific program details have not been revealed, but the job posting hints: “We’re starting a community management team to support and grow our content creators, with the mission to source, nurture, uplevel and retain these important voices.”
What this means:
- Is this new? LinkedIn has had prominent creators (a.k.a. “INfluencers”) for a long time, and somebody had to have been in charge of managing them?
- I think now it goes a step further to help these people actually make a living and earn money creating on LinkedIn.
- It’s kinda meta if you think about it...
It'd be cool if LinkedIn introduced a creator fund and we could all be full time LinkedIn creators and then our profiles would just be giant circular references