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Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
The return of Three Shorts!
Ian Borthwick’s secrets of influencer marketing
Short-form premium video is here to stay.
Strategy’s most famous theory could be wrong
Dan and Nathan discuss an existential question for any creative and ambitious person: How do you choose to work with someone or on something
Two theories; one of them good
And the future of worker classification
Also: OnlyFans is launching a creative fund for musicians, #BookTok is leading to a resurgence in book sales, and more
It’s weird, but in some ways, side projects require better strategy than regular businesses. They’re so easy to quit. Even if you love it, y
Lessons from ecology’s “competitive exclusion principle”
Also: Facebook’s take on short-form music creation, Charli D’Amelio’s distribution power, influencer marketing on Clubhouse, and more
Dan and Nathan discuss productivity cycles, the latest version of Sparkle, Dan’s file management system, and how they relate to Nathan’s new
YouTube revealed $30B in creator payouts and is incentivizing creators to use “Shorts”, an OnlyFans-like platform connecting foodies with chefs, and more
Welcome to Means of Creation!Every Friday, Li and Nathan interview a guest in the passion economy — founders, creators and operators who are
The strategy behind the news, in as few bullet points as possible
Nathan walks Dan through the ideas and strategy behind his new Divinations series, Three Shorts. How do you get from the Zone of Ignorance t
News Roundup #14: Twitter acquires Breaker, Clubhouse announces a Creator Pilot Program, Substack’s SEO issues and more
Nathan and Dan discuss how they test for what kind of content resonates. P.S. — Here’s the essay on Oatly’s marketing by Nat Eliason just p
All reviews of books, podcasts, articles, etc
After reading Dan’s Superorganizers profile on people person Peter Boyce, Nathan wonders why his hands-on approach to social and business ca
Nathan Baschez
Dan Shipper
Li Jin