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Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
Also: Patreon’s push towards creator equity, SMS platforms for creators, podcast advertising consolidation, and more
And the future of worker classification
Li Jin, who co-hosts Means of Creation with Nathan, comes on the show to discuss the economics of her partnership with Every. How did you
Ian Borthwick’s secrets of influencer marketing
You probably can't have your cake and eat it too. But that's just fine.
Gumroad’s founder shares what he’s learned about strategy, product, and growth.
Lessons from ecology’s “competitive exclusion principle”
It’s weird, but in some ways, side projects require better strategy than regular businesses. They’re so easy to quit. Even if you love it, y
The Divinations Podcast is back! (If you want to add it to your podcast app, press “add to podcast app” by the audio player above!) This wee
Strategy’s most famous theory could be wrong
YouTube revealed $30B in creator payouts and is incentivizing creators to use “Shorts”, an OnlyFans-like platform connecting foodies with chefs, and more
This week on the Divinations podcast, Adam Keesling and I are interviewed by our pal Dan Shipper about our Quibi prediction piece! How to Li
After reading Dan’s Superorganizers profile on people person Peter Boyce, Nathan wonders why his hands-on approach to social and business ca
Today only: a bundle of your favorite Substack publications for 60% off
A guide to Porter’s “Five Forces” framework—through the lens of Spotify
Nathan and Dan discuss how they test for what kind of content resonates. P.S. — Here’s the essay on Oatly’s marketing by Nat Eliason just p
Hey! Something special today :) I always wanted to release the raw audio of the interviews I do. But part of the magic of the original inter
A conflict of interest
Also: Facebook’s take on short-form music creation, Charli D’Amelio’s distribution power, influencer marketing on Clubhouse, and more
Welcome to Means of Creation!Every Friday, Li and Nathan interview a guest in the passion economy — founders, creators and operators who are
Li Jin
Dan Shipper
Nathan Baschez
