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Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
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Strategy’s most famous theory could be wrong
It’s weird, but in some ways, side projects require better strategy than regular businesses. They’re so easy to quit. Even if you love it, y
Lessons from ecology’s “competitive exclusion principle”
Li Jin, who co-hosts Means of Creation with Nathan, comes on the show to discuss the economics of her partnership with Every. How did you
And the future of worker classification
Read to the end for why Warner Music Group paid $85m for a meme-making company
YouTube revealed $30B in creator payouts and is incentivizing creators to use “Shorts”, an OnlyFans-like platform connecting foodies with chefs, and more
“As a player, you actually earn 2-3x more than an entry-level job” - Gabby Dizon, co-founder of Yield Guild Games
Also: OnlyFans is launching a creative fund for musicians, #BookTok is leading to a resurgence in book sales, and more
Gumroad’s founder shares what he’s learned about strategy, product, and growth.
Two theories; one of them good
Today only: a bundle of your favorite Substack publications for 60% off
A guide to Porter’s “Five Forces” framework—through the lens of Spotify
News Roundup #14: Twitter acquires Breaker, Clubhouse announces a Creator Pilot Program, Substack’s SEO issues and more
All reviews of books, podcasts, articles, etc
Welcome to Means of Creation!Every Friday, Li and Nathan interview a guest in the passion economy — founders, creators and operators who are
Plus, find new Substacks, a16z on the Passion Economy, and how to grow your podcast
Two new things this week for subscribers! I narrated an audio version of this article just for paying subscribers like you. I’m going to do
Nathan Baschez
Dan Shipper
Li Jin