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Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
Ian Borthwick’s secrets of influencer marketing
“As a player, you actually earn 2-3x more than an entry-level job” - Gabby Dizon, co-founder of Yield Guild Games
The return of Three Shorts!
Strategy’s most famous theory could be wrong
YouTube revealed $30B in creator payouts and is incentivizing creators to use “Shorts”, an OnlyFans-like platform connecting foodies with chefs, and more
Lessons from ecology’s “competitive exclusion principle”
Short-form premium video is here to stay.
Li Jin, who co-hosts Means of Creation with Nathan, comes on the show to discuss the economics of her partnership with Every. How did you
The Divinations Podcast is back! (If you want to add it to your podcast app, press “add to podcast app” by the audio player above!) This wee
Two theories; one of them good
It’s weird, but in some ways, side projects require better strategy than regular businesses. They’re so easy to quit. Even if you love it, y
A guide to Porter’s “Five Forces” framework—through the lens of Spotify
This week on the Divinations podcast, Adam Keesling and I are interviewed by our pal Dan Shipper about our Quibi prediction piece! How to Li
Welcome to Means of Creation!Every Friday, Li and Nathan interview a guest in the passion economy — founders, creators and operators who are
Why is there so much animosity between the tech industry and journalists? Dan and Nathan try to sort through the muck.
Also: Facebook’s take on short-form music creation, Charli D’Amelio’s distribution power, influencer marketing on Clubhouse, and more
Plus, find new Substacks, a16z on the Passion Economy, and how to grow your podcast
All reviews of books, podcasts, articles, etc
After reading Dan’s Superorganizers profile on people person Peter Boyce, Nathan wonders why his hands-on approach to social and business ca
Two new things this week for subscribers! I narrated an audio version of this article just for paying subscribers like you. I’m going to do
Nathan Baschez
Li Jin
Dan Shipper