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Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
Strategy’s most famous theory could be wrong
Read to the end for why Warner Music Group paid $85m for a meme-making company
The Divinations Podcast is back! (If you want to add it to your podcast app, press “add to podcast app” by the audio player above!) This wee
Li Jin, who co-hosts Means of Creation with Nathan, comes on the show to discuss the economics of her partnership with Every. How did you
We made a bundle, and you're grandfathered in!
Also: Patreon’s push towards creator equity, SMS platforms for creators, podcast advertising consolidation, and more
It’s weird, but in some ways, side projects require better strategy than regular businesses. They’re so easy to quit. Even if you love it, y
Ian Borthwick’s secrets of influencer marketing
Lessons from ecology’s “competitive exclusion principle”
Dan and Nathan discuss productivity cycles, the latest version of Sparkle, Dan’s file management system, and how they relate to Nathan’s new
And the future of worker classification
Dan and Nathan discuss an existential question for any creative and ambitious person: How do you choose to work with someone or on something
Nathan and Dan discuss how they test for what kind of content resonates. P.S. — Here’s the essay on Oatly’s marketing by Nat Eliason just p
After reading Dan’s Superorganizers profile on people person Peter Boyce, Nathan wonders why his hands-on approach to social and business ca
Today only: a bundle of your favorite Substack publications for 60% off
Also: Facebook’s take on short-form music creation, Charli D’Amelio’s distribution power, influencer marketing on Clubhouse, and more
This is the audio edition of Understanding the Covid-19 Recession. If you’d like these to be delivered to your podcast app every week, clic
A conflict of interest
Welcome to Means of Creation!Every Friday, Li and Nathan interview a guest in the passion economy — founders, creators and operators who are
How to understand the essence of any business
Nathan Baschez
Li Jin
Dan Shipper
