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Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
The return of Three Shorts!
Short-form premium video is here to stay.
Also: Patreon’s push towards creator equity, SMS platforms for creators, podcast advertising consolidation, and more
Read to the end for why Warner Music Group paid $85m for a meme-making company
YouTube revealed $30B in creator payouts and is incentivizing creators to use “Shorts”, an OnlyFans-like platform connecting foodies with chefs, and more
We made a bundle, and you're grandfathered in!
Strategy’s most famous theory could be wrong
A new conduit for knowledge of business strategy
Li Jin, who co-hosts Means of Creation with Nathan, comes on the show to discuss the economics of her partnership with Every. How did you
The Divinations Podcast is back! (If you want to add it to your podcast app, press “add to podcast app” by the audio player above!) This wee
Ian Borthwick’s secrets of influencer marketing
Dan and Nathan discuss productivity cycles, the latest version of Sparkle, Dan’s file management system, and how they relate to Nathan’s new
Dan and Nathan discuss an existential question for any creative and ambitious person: How do you choose to work with someone or on something
After reading Dan’s Superorganizers profile on people person Peter Boyce, Nathan wonders why his hands-on approach to social and business ca
(Ceci n’est pas investment advice.)
As the Everything bundle grows, Nathan’s focus seems to have disappeared. Dan helps him troubleshoot, and by the end of the episode, we deci
Today only: a bundle of your favorite Substack publications for 60% off
Nathan and Dan discuss how they test for what kind of content resonates. P.S. — Here’s the essay on Oatly’s marketing by Nat Eliason just p
Two new things this week for subscribers! I narrated an audio version of this article just for paying subscribers like you. I’m going to do
A guide to Porter’s “Five Forces” framework—through the lens of Spotify
Nathan Baschez
Li Jin
Dan Shipper