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Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
YouTube revealed $30B in creator payouts and is incentivizing creators to use “Shorts”, an OnlyFans-like platform connecting foodies with chefs, and more
How to understand the essence of any business
Also: OnlyFans is launching a creative fund for musicians, #BookTok is leading to a resurgence in book sales, and more
Short-form premium video is here to stay.
Plus, find new Substacks, a16z on the Passion Economy, and how to grow your podcast
Read to the end to learn how a business model changed a company culture
Read to the end for why Warner Music Group paid $85m for a meme-making company
We made a bundle, and you're grandfathered in!
Lessons from ecology’s “competitive exclusion principle”
It’s weird, but in some ways, side projects require better strategy than regular businesses. They’re so easy to quit. Even if you love it, y
A new conduit for knowledge of business strategy
Dan and Nathan discuss an existential question for any creative and ambitious person: How do you choose to work with someone or on something
"I like the idea of culture being more valuable and more people being able to profit from their taste" - Kyle Chayka
All reviews of books, podcasts, articles, etc
Nathan and Dan discuss how they test for what kind of content resonates. P.S. — Here’s the essay on Oatly’s marketing by Nat Eliason just p
(Ceci n’est pas investment advice.)
As the Everything bundle grows, Nathan’s focus seems to have disappeared. Dan helps him troubleshoot, and by the end of the episode, we deci
After reading Dan’s Superorganizers profile on people person Peter Boyce, Nathan wonders why his hands-on approach to social and business ca
Two new things this week for subscribers! I narrated an audio version of this article just for paying subscribers like you. I’m going to do
Also: Patreon’s push towards creator equity, SMS platforms for creators, podcast advertising consolidation, and more
Li Jin
Nathan Baschez
Dan Shipper