Building The Best Tools for Creators, with Joseph Albanese

For our guest this week on Means of Creation we welcomed Joseph Albanese, co-founder and CEO of Stir!

As we’ve discussed on the show before, creators are becoming a larger and larger part of the economy. But these individuals don’t just have to create content, but have to be the CEO, CFO and COO of their business. They have to manage all of these parts of being a business owner despite not having expertise in these areas.

Stir is a tool that solves this problem. It helps creators manage all of these gritty details for their business. Stir is also one of the first tools to offer collaboration among creators - what Stir calls “Collectives”. This makes it easy to share analytics and split revenue between multiple parties.

Last week Stir announced a $4 million seed round led by Homebrew, XYZ Capital, Ludlow Ventures, Jack Conte, Casey Neistat, our own Li Jin and more.

Before starting Stir, Joe worked at Bitwise Asset Management (an index for cryptocurrencies), Facebook and was also on the founding team of viral college app Yik Yak. In this interview, we talked to Joseph about: