Kernel Strategies

Six attributes of high-traction startups

This post is dedicated to George Floyd, Breonna Taylor, Ahmaud Arbery, and the millions of others who have suffered racial injustice in America. Please consider donating what you can to an organization dedicated to building power in black communities, such as the NAACP Legal Defense Fund and the Black Futures Lab.

Grand visions are great — but they don’t pay the bills.

In order to generate traction for a new idea, you need to start with a strategy that delivers simple, tangible value to a very specific set of people, with a very specific set of needs. This is true for all businesses, but it’s 1000x more true for startups toiling in obscurity with few resources. 

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