Great strategies depend on great inputs — here’s how to find them.

“Tech is now a mature industry.”

It’s the first thing Hiten Shah tells me when we start our interview. But he doesn’t sound depressed about it. He’s actually excited.

“It’s like spaghetti sauce. You walk down that aisle in the store and see a ton of different brands and flavors. A lot of strategy goes into it. The tech industry is basically there.”

It makes sense. It’s never been easier to build software, so there’s more competition than ever. Every category in tech now looks like a crowded grocery store aisle.

People have options.