Napkin Math

Profit and power in technology.

Jul 16, 2021

How Free to Play Video Games are Forced to Make Addicts

A Case Study on Market Structures and Harm

Jan 31, 2022

Spotify’s Quest to Own Your Ear

A Napkin Math and Trapital Production

Aug 5, 2020

Intangible Assets: The Invisible Value Driver

Book review of The End of Accounting: there are four problems with current financial statements and intangible assets are the biggest reason why.

Jan 9, 2025

More Output, Less Effort

8 pieces of technology that have dramatically improved my life

May 28, 2021

ITDA: The Gamification of Financial Statements

How governments and companies are engaged in mutual manipulation

Sep 9, 2021

Tech stocks’ favorite lie to investors

How the LTV/CAC ratio is manipulated to take advantage of retail investors

Mar 10, 2022

How To Get Leverage On Your Ideas

The Power Output Equation

Jun 3, 2020

Curated: Expert Shopping Advice, Online

A three-sided marketplace to bring specialty retail to the internet

Feb 22, 2024

AI and the Vision Pro Don’t Need a Killer App

Software that drives hardware adoption is rarer than you think

Sep 28, 2023

The Double Bind Theory—Or Why Sensationalism (Unfortunately) Works

If you want to win, you gotta spike

Jun 13, 2024

The AGI-in-2027 Thesis

Some researchers are convinced that we are on the cusp of superintelligence. Are they right?

Jul 13, 2023

OpenAI’s Code Interpreter Is About to Remake Finance

Get in, loser—we’re disrupting Oracle

Apr 13, 2021

Announcing Napkin Math Fiscal Year 2021

After a short break, Napkin Math returns with a new writer

May 7, 2024

The Right Kind of Asshole

A founder’s personality can differentiate them—or destroy them

Jan 27, 2022

Will Tokens Replace Equity?

The Weird Future Ahead

Dec 8, 2022

The Primary Trends I’m Investing In Next Year

China, boring AI, vertical SaaS, and Apple's power

Dec 21, 2022

Meditations on AI Mecca

A dispatch from a hacker conference in San Francisco

Jun 11, 2024

Apple’s AI Evolution: Built-in AI, Supercharged Siri, and Ecosystem Lock-in

Maybe the new world is the same as the old

Jun 22, 2022

Are We Really Addicted?

An interview with Nir Eyal

Feb 29, 2024

Reddit: The Internet’s Bellwether

Is AI training a sustainable business model for the future?

Jul 30, 2024

Tinder Is Way More Important Than You Think

The success of a dating app has huge implications for the U.S. economy

Jan 16, 2025

God Is in the Bubbles

The politics of progress has a new manual

Oct 24, 2024

How to Win Arguments and Manipulate Managers

Make your spreadsheets shape strategy

Sep 12, 2024

The Button Problem of AI

What’s the real reason AI hasn’t yet delivered on its hype?