Evan Armstrong

Evan Armstrong is the lead writer at Every. He explores profit and power in technology in his column, Napkin Math.

Apr 27, 2023

Death of a Flywheel

How Amazon and Berkshire got too big

May 11, 2023

Why Are Republicans Better at Making Money on the Internet?

What consumer tech and media got wrong

May 18, 2023

Meet Your New Finance Intern: GPT-4

How AI will reshape what finance professionals do

Jun 6, 2023

The Bugman Cometh

My sick, unexplainable desire to buy a face computer

Nov 2, 2023

How to Win Arguments and Manipulate Managers

Make your spreadsheets shape strategy

Dec 7, 2023

The Impossibility of Being Charlie

RIP to nerd Jesus

Dec 14, 2023

Want to Build? Technical Excellence Won’t Be Enough.

This new era of startups requires a founder baptized in the humanities

Feb 8, 2024

The One-person Billion-dollar Company

Can AI agents make you a billionaire?

Jun 29, 2023

What Happened to the Creator Economy?

The burden of missed expectations

Mar 7, 2024

Ads in the Age of AI

Weirder, different, and new

May 30, 2024

The Art of Scaling Taste

How MSCHF turns irreverent ideas into a real business

Apr 13, 2023

Steve Jobs’ Legacy for Builders

A book that lit a fire in my soul

Apr 4, 2024

How I Use ChatGPT (As a Reasonable Person)

My AI awakening

Aug 13, 2021

Is Facebook Fixable

A Review of An Ugly Truth

Jun 13, 2024

The AGI-in-2027 Thesis

Some researchers are convinced that we are on the cusp of superintelligence. Are they right?

Aug 20, 2024

How to Write With AI: Register Now

Learn how to use AI to produce the best writing of your life

Sep 12, 2024

The Button Problem of AI

What’s the real reason AI hasn’t yet delivered on its hype?

Sep 23, 2024

What Are AI Agents—And Who Profits From Them?

The newest wave of AI research is changing everything

Sep 24, 2024

The One-person Billion-dollar Company

Can AI agents make you a billionaire?

May 23, 2024

Microsoft’s Boring but Profitable Future

The PC giant is making Windows exciting again

Mar 13, 2025

AI Is Breaking Media. Here’s How Publishers Can Survive.

Content is cheaper than ever to produce. That will bring devastation—and a new wave of opportunity.

Mar 27, 2025

Analyzing the Fastest-Growing Software Category I’ve Ever Seen

Who wins in AI coding—and who loses?

Nov 3, 2022

How Elon Wins

Twitter needs to pursue the algorithmic feed

Sep 14, 2023

Defense Tech Shouldn’t Be Sexy

Weapons are a necessary evil, not a hype-y consumer product