Evan is the lead writer at Every. He explores power and profit in technology in his twice-weekly Napkin Math column.
How a Scrappy Utah Software Company Ignored Every Silicon Valley Heuristic and Won Anyway
It’s overrated—both financially and emotionally
Finally, a clear explanation of bookings, billings and revenue
An Intuitive Explainer for How To Lose Money and Win Anyway
After a short break, Napkin Math returns with a new writer
A Case Study on Market Structures and Harm
TL;DRThis is the second post on a deep dive in GTM metrics with a focus today on Revenue RetentionSnowflake is a software Dracula. It latche
How the LTV/CAC ratio is manipulated to take advantage of retail investors
A Review of An Ugly Truth
How governments and companies are engaged in mutual manipulation
Clarifying the murky middle ground between Gross Profits and Net Income
Screenshots of my contract and the financial model I used to decide
Twilio rode its API to a $66B valuation. Now it’s trying to become the Universal Switchboard for the internet.
Remora, The Bureaucracy Buster
What America's Oldest Jeweler Can Teach Us About the Value of Bling
How Technology Enables Companies to Charge More
The market failures damning content to ever increasing sensationalism
Net Income and the Refactoring of Our Financial Ideology
In Practice Beta V2
Inflation, web3, embedded fintech, investing in people, and the newsletter winter that is coming
Why the best deals are done with no data at all
An examination of the Twitch Hack data
I'm going full time on Napkin Math
The Murky Future of American Housing
