Evan Armstrong

Evan Armstrong was a lead writer at Every who explored profit and power in technology in Napkin Math.

Aug 5, 2024

Here’s a Million-dollar Software Idea

Welcoming the dawn of a new era in computing

Apr 10, 2025

How to Write Online

It’s less about capturing attention, and more about deserving it

Apr 2, 2025

OpenAI Is a Once-in-a-lifetime Startup

This newest funding round means this company has either a trillion-dollar outcome—or nothing at all.

Oct 6, 2021

The End of Software, Again

The impending doom of horizontal SaaS

Aug 21, 2024

Copy Rights and Wrongs

Who owns the output of AI—the machines or the creators?

Apr 14, 2021

COGS: How I Bankrupted MoviePass

An Intuitive Explainer for How To Lose Money and Win Anyway

Feb 5, 2025

The Vatican Has Some Thoughts on AI

In a new statement, the Catholic Church expounds on the nature of human versus machine intelligence, and its views on the utility of AI

Feb 9, 2022

Is YC the Monopoly It Thinks It Is?

The Pricing Power Flex

Aug 26, 2024

Benevolent Billionaire or Despot—Or Both?

A new book on Bill Gates asks: How do you measure a billionaire’s net impact on the world?

Mar 23, 2022

Planet of the Billion Dollar Bored Apes

Is Bored Ape Yacht Club a Decentralized Disney?

Oct 13, 2021

Who is Making Money in Space?

Exploring the SPAC Frontier

Apr 21, 2021

Am I getting ripped off writing at Every?

Screenshots of my contract and the financial model I used to decide

Jul 21, 2021

Snowflake: How a Revenue Retention Behemoth was Built

TL;DRThis is the second post on a deep dive in GTM metrics with a focus today on Revenue RetentionSnowflake is a software Dracula. It latche

Jun 20, 2024

You Can’t Math Your Way to Success

Whether in art, startups, or parenting, you can only control so much

Aug 28, 2024

Welcome to the Era of the Gritty Startup

The age of glut is over. Here are three lessons to navigate through leaner times.

Feb 13, 2025

Does OpenAI’s Deep Research Put Me Out of a Job?

An investigation into a Sam Altman tweet

Jan 26, 2022

Will Tokens Replace Equity?

The Weird Future Ahead

May 27, 2021

ITDA: The Gamification of Financial Statements

How governments and companies are engaged in mutual manipulation

May 8, 2024

Patreon Should Buy Substack to Save Creators

The solution to the problem of social media is to build something better

May 12, 2021

In Defense of WeWork’s Community-Adjusted EBITDA

Clarifying the murky middle ground between Gross Profits and Net Income

Feb 28, 2025

Playing ‘Civilization 7’ Is Like Being a Ruthless Corporate Consultant

Let’s talk about the tech world’s relationship with video games

Apr 29, 2024

The AI Wars Have Begun

OpenAI, Meta, and the $120 billion battle for the future of intelligence

Sep 29, 2021

NFT Projects are just MLMs for Tech Elites

A somewhat impartial review of current NFT business models

Sep 8, 2021

Tech stocks’ favorite lie to investors

How the LTV/CAC ratio is manipulated to take advantage of retail investors