Evan Armstrong

Evan Armstrong is the lead writer at Every. He explores profit and power in technology in his column, Napkin Math.

Jul 30, 2024

Tinder Is Way More Important Than You Think

The success of a dating app has huge implications for the U.S. economy

Apr 15, 2021

COGS: How I Bankrupted MoviePass

An Intuitive Explainer for How To Lose Money and Win Anyway

Dec 14, 2023

Want to Build? Technical Excellence Won’t Be Enough.

This new era of startups requires a founder baptized in the humanities

May 5, 2022

The Empire Stripes Back

A $100B Bet on Two Brothers

Mar 26, 2024

How to Make Millions on Discord

A new distribution channel has opened

Jun 21, 2024

You Can’t Math Your Way to Success

Whether in art, startups, or parenting, you can only control so much

Jul 20, 2023

Of Course You Can Beat the Market

Free your mind from the Efficient Market Hypothesis

May 30, 2024

The Art of Scaling Taste

How MSCHF turns irreverent ideas into a real business

Oct 3, 2024

OpenAI Launches a Document and Code Editor Integrated Into ChatGPT

Canvas is an Artifacts competitor aiming at the future of AI-human collaboration

May 13, 2021

In Defense of WeWork’s Community-Adjusted EBITDA

Clarifying the murky middle ground between Gross Profits and Net Income

Nov 16, 2023

COGS: How I Bankrupted MoviePass

An intuitive explainer for how to lose money and win anyway

Mar 30, 2022

Twitter’s Probably Screwed

The Rugged Landscape of Digital Advertising

Oct 24, 2024

How to Win Arguments and Manipulate Managers

Make your spreadsheets shape strategy

Apr 10, 2025

How to Write Online

It’s less about capturing attention, and more about deserving it

Nov 2, 2023

How to Win Arguments and Manipulate Managers

Make your spreadsheets shape strategy

Oct 14, 2022

Who Wins the AI Value Chain?

It's A Brave New World

Dec 1, 2022

The House of the Bloody Mouse

Where does Disney go from here?

Dec 16, 2021

The primary trends I’m investing in next year

Inflation, web3, embedded fintech, investing in people, and the newsletter winter that is coming

Nov 21, 2023

The Case Against Sam Altman

The board is bad at their job, but they may not be crazy

Jul 2, 2021

In Practice: My Newest Beta Product

Come take an early peak at the future

Jun 27, 2023

Shopping for AI Shovels: The MosaicML Acquisition

Why would Databricks spend $1.3B?

Sep 30, 2021

NFT Projects are just MLMs for Tech Elites

A somewhat impartial review of current NFT business models

Feb 13, 2025

Does OpenAI’s Deep Research Put Me Out of a Job?

An investigation into a Sam Altman tweet

May 11, 2023

Why Are Republicans Better at Making Money on the Internet?

What consumer tech and media got wrong