Evan Armstrong

Evan Armstrong is the lead writer at Every. He explores profit and power in technology in his column, Napkin Math.

Feb 10, 2022

Is YC the Monopoly It Thinks It Is?

The Pricing Power Flex

Mar 20, 2025

Can the Startup Mindset Fix America?

Only if buttressed with smart policy, Ezra Klein and Derek Thompson argue in their new book, 'Abundance'

Mar 26, 2024

How to Make Millions on Discord

A new distribution channel has opened

Sep 12, 2024

The Button Problem of AI

What’s the real reason AI hasn’t yet delivered on its hype?

Sep 28, 2023

The Double Bind Theory—Or Why Sensationalism (Unfortunately) Works

If you want to win, you gotta spike

Feb 6, 2024

Profit, Power, and the Vision Pro

Will Apple’s new headset change everything?

Dec 5, 2024

The Religion of Ramp

How the fintech became one of the fastest-growing startups—ever

Jul 21, 2022

Crypto Has A Use Case

How Braintrust Used Tokens to Kickstart a Market

Dec 15, 2022

Should You Fire This Newsletter?

In which I analyze whether I’m good at my job

Jan 13, 2022

3 Thoughts On Justworks

The newest SaaS company to hit the public markets

Mar 30, 2022

Twitter’s Probably Screwed

The Rugged Landscape of Digital Advertising

Sep 9, 2021

Tech stocks’ favorite lie to investors

How the LTV/CAC ratio is manipulated to take advantage of retail investors

Nov 16, 2023

COGS: How I Bankrupted MoviePass

An intuitive explainer for how to lose money and win anyway

Jul 2, 2021

In Practice: My Newest Beta Product

Come take an early peak at the future

Oct 7, 2021

The End of Software, Again

The impending doom of horizontal SaaS

Jan 31, 2022

Spotify’s Quest to Own Your Ear

A Napkin Math and Trapital Production

Oct 14, 2021

Who is Making Money in Space?

Exploring the SPAC Frontier

Jun 2, 2022

The Inventor of the iPhone Has Some Thoughts

Build by Tony Fadell: A Review

Aug 27, 2024

Benevolent Billionaire or Despot—Or Both?

A new book on Bill Gates asks: How do you measure a billionaire’s net impact on the world?

Aug 31, 2023

The Internet Demands Greatness

No one cares, so take more risks

Dec 8, 2022

The Primary Trends I’m Investing In Next Year

China, boring AI, vertical SaaS, and Apple's power

Nov 2, 2023

How to Win Arguments and Manipulate Managers

Make your spreadsheets shape strategy

Nov 9, 2023

We Should All Want to Be Mitt Romney

What is the point of F U money if you never say F U?

May 9, 2024

Patreon Should Buy Substack to Save Creators

The solution to the problem of social media is to build something better