Marketing

Posts

Napkin Math

Product-Led Growth’s Failure

How a Scrappy Utah Software Company Ignored Every Silicon Valley Heuristic and Won Anyway

149 Jun 3, 2021 by Evan Armstrong

Divinations

Why Content is King

How media creates power

287 Dec 18, 2020 by Nathan Baschez

Napkin Math

Should you invest in Wish? An S-1 Analysis

A look inside the S-1 of Wish. Included is the background of Wish, a look at their margins, how the universal postal union is changing their cost structure, how their CAC is rising and if they are viable long-term.

85 Dec 1, 2020 by Adam Keesling

Superorganizers

The Four Kinds of Side Hustles

The CEO of Kettle and Fire breaks down how he thinks about side business opportunities

361 Sep 16, 2020 by Justin Mares

Almanack

Oatly: The New Coke

Fool me once, shame on you...

89 Aug 7, 2020 by Nat Eliason

Napkin Math

How Costco Convinces Brands to Cannibalize Themselves

An unlikely marriage where both sides win

160 Jul 15, 2020 by Adam Keesling

Divinations

Will HEY Work?

The dust has settled. Now what?

97 🔒 Jun 26, 2020 by Nathan Baschez