Gena Gorlin


Psychologist, founder coach, and UT Austin faculty. I study and promote ambitious self-creation. Read my newsletter at

The Psychological Needs of the Extremely Ambitious

Why we should all care more about founders than we do

2 Aug 30, 2023 by Gena Gorlin

How Builders Think

Approach your life as the ultimate project—and you're in charge

4 Jul 18, 2023 by Gena Gorlin

Intellectual Humility Is a Cop-out

Why builders need to raise, not lower, their epistemic bar

Jun 5, 2023 by Gena Gorlin

Don’t “Fake It Till You Make It”

Instead, remember what you know

Apr 18, 2023 by Gena Gorlin

In Defense of Radical Self-Betterment

Raising the bar on your psychological ambitiousness

Sep 6, 2022 by Gena Gorlin