How Builders Think

Approach your life as the ultimate project—and you're in charge

Midjourney / Prompt: "woman building a rocketship, watercolor, white background --v 5.2"

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Here’s a pattern you might recognize:

You have some goals you care about—for instance, you want to develop a personal exercise routine, or make your tech startup profitable.

You know these goals will take a lot of discipline to achieve, and perhaps you’ve even tried and failed at them multiple times before. You decide it’s time to “get serious” and “lay down the law.” You try to channel the spirit of Michael Jordan or some other hard-driving athlete you admire. So you sign up for a rigorous and competitive training program, and you come down hard on yourself any time you start falling behind—first by chastising yourself to try harder, or compelling yourself to step up, and eventually calling yourself a “loser” and “lazy.” Likewise, maybe you try to channel Steve Jobs’s famously demanding leadership style at work, both modeling and expecting long, grueling hours in pursuit of the ambitious growth targets you’ve set for your team.

At first, this approach might produce some amazing results. After a few weeks or months, you’re the leader in your fitness program, and your company’s new subscriber count is up and to the right.

But after a few more months of this regime, the burnout starts to set in. Perhaps you start resenting your fitness trainer and the others in the program, and your self-contempt only grows as you inevitably miss more and more workouts. A parallel process unfolds at your startup, where your team members start losing morale, complaining to HR and even threatening to quit.

After a few failed crack-downs that only seem to make everything worse, and perhaps after consulting with a fitness or executive coach, you decide to shift to a gentler, more compassionate, more process- rather than outcome-focused approach. Instead of berating yourself whenever you fail to live up to the “perfect” fitness routine, you listen to your body, celebrate incremental gains, and give yourself a break if you need to miss a workout. Likewise, if your team members are underperforming, you try to cut them some slack, hiring wellness coaches or instituting mental health days to help prevent burnout, and praising them for their positive attitude and genuine efforts to implement your feedback, even if they never quite hit their monthly OKRs.

At first, everyone feels happier and calmer. But as time goes by, you find that you’ve abandoned your exercise and fitness goals, and that your company has settled into a culture of comfortable mediocrity—with no one seeming concerned by the growing chasm between your expected and actual revenue growth. So you feel like you need to “lay down the law” again—only this time at even greater cost, and against even greater resistance.

Ring a bell? I’ve observed variants of this oscillation between what I’ve called the “drill sergeant” and the “Zen master” approach in just about every domain of human endeavor: work, school, health, relationships, teaching, parenting, business management, communication, politics—you name it. The solutions on offer all tend to boil down to the same suggestion: “take the middle road.” Balance some acceptance with some change; set your standards high, but not too high; it’s “yes, and,” not “either-or.”

In fact, as I will argue below, it’s “neither/nor.” It’s the mindset of a builder—not drill sergeant or Zen master—that will best serve you in navigating the variety of challenges and circumstances that constitute your life.

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It’s not ‘yes, and’ but ‘neither/nor’

“Yes, and,” which originated as an ingenious technique for building on each other’s ideas in improv, works well when two seemingly conflicting ideas or perspectives can be reconciled with some creativity. But just as it’s a mistake to presume that two ideas can’t be reconciled, it’s at least as big a mistake to presume that they can. Either way, we artificially constrain our hypothesis space when dealing with a given “A vs. B” dichotomy.

Yes, it’s possible that A and B are just extremes of some quality that works best in moderation (a la Goldilocks’ complaints about the too-hot and too-cold porridge), or a continuum along which there are many acceptable “shades of gray.” But here are some other possibilities:

  • We have a misconceived or incomplete understanding of both A and B, such that they seem contradictory but are actually getting at different aspects or stages of the same legitimate phenomenon (like “empathy” vs. “problem-solving,” which are both forms of “support” but are appropriate in different contexts).
  • One of them is actually right and one is wrong (as in the case of, say, “freedom vs. slavery”).
  • A and B are both wrong (as in the case of, say, “passive” and “aggressive” communication, or “authoritarian” and “permissive” parenting), whereas a third option C is right (like “assertive” communication or “authoritative” parenting). This is often the case when we have an underlying assumption (call it X) in our belief system such that A and B seem like our only alternatives, when in reality there are different and better alternatives. The real solution may be to correct premise X to premise Y, which would lead to different downstream conclusions than either A or B. In other words: sometimes the solution to “black-and-white thinking” is not to “think in shades of gray,” but to think in color.

This last possibility is the one that best applies: both the “drill sergeant” and the “Zen master” mindset share a common underlying worldview in which our lives do not fully belong to us, in that we have relatively little agency over the goals we set and the means by which we pursue them.

The “builder’s mindset,” by contrast, flows from a qualitatively different and deeply countercultural worldview—one in which all of our efforts can and ought to be organized around the ultimate goal of building and enjoying our own best life.

Let’s sketch a more vivid psychological picture of how you might experience your life when you’re operating in each of these different mindsets.

Life under ‘drill sergeant’ rule

When you’re in “drill sergeant” mode, you tend to experience your life as a test you’re supposed to pass, or a chore someone else has prescribed for you. Whether you’re exercising, putting in long hours at your company, spending time with family, or trying to go to sleep, the dominant motivation driving you to engage in these activities—and governing how you engage in them—is to prove your worth according to some conventional or communal standard. Maybe it takes the form of needing to “feel like you’re not a failure” or like you’re a “good person,” or like you’ve “done enough” to lay off the bullying self-criticism for a while—though it’s never really “enough,” of course. Whatever the standard, it operates on you like a ball and chain, quite apart from—and often actively opposed to—what your well-being and happiness might require. “You can be happy when you’re dead,” your inner drill sergeant reminds you, perhaps softening this to “after you get the promotion” or “after you raise this next round” if you balk at the undiluted sentiment.

In this mindset, you give up some of the precious time and energy constituting your life to whatever authority—whatever “drill sergeant”—is getting to dictate your goals and standards to you. Not that you’d be in bad company, since nearly every culturally dominant moral tradition promotes a variant of the view that this is what you’re supposed to do. And even if you’ve explicitly rejected all such morally authoritarian views in substance, it’s all too easy to remain beholden to them in form—which turns out to be the more pernicious aspect of their influence.

For instance, perhaps you’ve stopped caring about the religious or academic standards by which your parents or community leaders measured your worth when you were a child. So you try to carve out your own path as an irreverent, independent-thinking tech founder, all the while prioritizing your own health and fitness. But your fitness goals quickly turn into new arbitrary benchmarks by which your inner drill sergeant tyrannizes you.

Or you find yourself constantly feeling anxious and guilty that you haven’t “gotten as far” or come up with anything as “disruptive” as the other irreverent, independent-thinking tech founders, like Steve Jobs or Jeff Bezos, had by the time they were your age. You obsessively focus on raising the kind of money or growing the size of team that would mean you’re “not a failure” in the eyes of the tech world, all to the detriment of thinking from first principles about what (if anything) you’re actually excited to build over the next several years of your life, and on what timeline you’d need to be raising money or growing your team (or not) in order to serve that aim. Or you try to emulate the “wartime CEO” ethos of Andy Grove or Ben Horowitz in a rigid, vaguely authoritarian way that you imagine they might approve of, while neglecting to consider the nuanced contexts in which this approach might (or might not) be best suited to ensuring the long-term health and resilience of your company.

In other words, you’re trying to pass a different sort of test—but you’re still fundamentally in “test-taking” mode, rather than building a life you love.

Life under ‘Zen master’ care

When you’re in “Zen master” mode, on the other hand, you tend to experience your life as a ride you’re being taken on, or a storm to be waited out and endured. Often in reaction to getting flogged a few too many times by the unrelenting blows of your inner “drill sergeants,” you focus your efforts instead on minimizing the stress of constantly trying to please them. You work on “keeping calm” and “hanging in there,” and not getting too attached to the success of any one project. I’m not talking about refilling your emotional tank or calming your nerves so you can make better decisions that advance your life. I mean that you strive to be “more accepting” and “less judgmental” of how your decisions turn out and of how (or whether) your life is advancing, given how little control you ultimately believe yourself to have over these outcomes.

With this approach, you may be trading in some of the excellence and ambitious goal pursuit of which you may be capable for the peace and tranquility promised by an inner or outer “Zen master.” And if you’re trying to recover from the accumulated trauma and abuse you’ve endured at the hands of various “drill sergeants,” this path may seem like the only sensible recourse: better to ride out whatever failures, setbacks, and curveballs you encounter with equanimity than to get bullied and badgered by your personal drill sergeants every time you fall short of their impossible standards of perfection.

These may sound, superficially, like opposite approaches, but notice what they both have in common. Both the drill sergeant and the Zen master agree that pursuing high standards of excellence comes at the cost of your personal well-being. The drill sergeant’s solution is to sacrifice your wellbeing, while the Zen master’s solution is to sacrifice your standards of excellence.

More fundamentally, both mindsets take for granted the “standards of excellence” dictated by your local drill sergeant(s) as part of the furniture of the universe. The Zen master attempts to relieve some of the emotional burden of those standards by normalizing the fact that you can’t live up to them.

What neither mindset allows for is the possibility that we can define our own standards of excellence, grounded in our own independent judgment of the kind of life we want and the kind of work this will require. But, as I’ve written, we can do better, conceiving and building the excellent life of our choice—in service to the builder within ourselves.

Life as a builder

As a builder, you approach your life as the ultimate project you are in charge of shaping and overseeing (i.e., building), by your own efforts and according to your own chosen vision and values, with yourself as its ultimate owner and beneficiary.

If you wanted to assess the extent to which you’ve been in a builder’s mindset in the past week, you might ask yourself: how much of it have I spent choosing to do things based on how I thought they would serve and advance my life?

This could be true of almost any activity, and for a wide range of reasons. Maybe you thought it would help you figure out what you like doing or whom you like being with, so you can design more of your life around those things. Perhaps you saw it as a stepping stone toward a particular valued venture (like getting fit, executing on a work project, remodeling your house, or raising your kids). Maybe you were doing it to gain the necessary knowledge, skills, health, money, or other resources for advancing your valued venture. Maybe you were doing it to avert a disaster that could plausibly upend your life or the pursuit of your valued venture, or perhaps it simply brought you joy.

The key question is whether you were motivated to do it on the basis of an honest judgment about how it would serve your life, while accounting for any opportunity costs to your life as a whole. Maybe you were even wrong to think it would serve your life in some way—in which case you learned something you can now bring to bear on subsequent decisions.

This is what it looks like to function as a builder.

A difference of worldviews

The implicit worldview of the “drill sergeant” and “Zen master” mindsets, and the contrasting position that the “builder” takes on each issue, can be summarized in this diagram:

The builder’s mindset represents a fundamentally different set of underlying core assumptions about the kinds of beings we are, what we can do, and what is worth doing, compared to the other mindsets. One such assumption is the view that we are rational agents, capable of and responsible for shaping the natural world according to our needs (i.e., of building).

Steve Jobs expressed this worldview when he said:

“Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… You can build your own things that other people want… And the minute that you understand that you can poke life, and actually something will, you know, if you push in, something will pop out the other side, that you can change it. You can mold it… Once you learn that, you'll never be the same again.”

It’s echoed by Marc Andreessen, who wrote: “The world is a very malleable place. If you know what you want, and you go for it with maximum energy and drive and passion, the world will often reconfigure itself around you much more quickly and easily than you would think.”

By contrast, the drill sergeant mindset represents the whole variety of worldviews in which we are largely helpless pawns in a great supernatural scheme (as in most Western religions); the Zen master concedes the helplessness, but consoles us with the notion that it doesn’t matter, because, in effect, there is no “us.” As one scholar of Asian philosophy puts it: “The Buddhist Enlightenment project is aimed at helping us overcome existential suffering, by dissolving the false assumption that there is an ‘I’ whose life can have meaning and significance.”

Another assumption of the builder's mindset is the view that exercising one’s agency to build one’s own fully-lived life is a self-sufficient end goal, needing no further justification or permission.

A builder views her life, lived on her own terms, as the ultimate value that organizes and gives meaning to all of her more particular goals and concerns. Viewed in this way, life is inherently a constructive project, involving the creation of new ideas, tools, and environments that sustain and delight us. By contrast, the “drill sergeant’s” ultimate concern is with minimizing our failures in the eyes of whatever thankless moral authority or higher power presides over us, and the “Zen master”’s is with minimizing our stress and suffering through the literal “blowing out” of our passions and cares (i.e., “nirvana”). Both are concerned primarily with the avoidance of negatives, rather than the pursuit and creation of something positive.

If we set the conception and enactment of our own fully lived life as our end goal, then we need never face a conflict between what we want to do—all things considered, given our best understanding of the causes and consequences involved—and what we “should” or “need to” do. As a result, we’re primarily motivated by a positive conception of what we love and the positive life we want to build, rather than by the (self-)judgments or discomforts we fear and want to avoid.

This understanding of human life as a constructive, positive-sum project of creation leads to a distinct view of human relations.

Don’t throw out the builder with the drill sergeant

Some of the world’s most inspiring builders—like Michael Jordan and Steve Jobs—commonly get mischaracterized as “drill sergeants.”

Part of what makes it so hard to differentiate these mindsets is that they do, in fact, sometimes bleed together. Many ambitious builders (Jobs and Jordan being no exception) have had to combat their own inner drill sergeants at some point in their lives, which has probably shown up in their leadership approaches. It can also be hard to distinguish these mindsets by observation of others, since they can look and sound almost identical from the outside. What distinguishes the builder from the drill sergeant and Zen master are not any specific actions or utterances, but the underlying motivations that give rise to them.

Like the drill sergeant, a builder may have cause to assume critical or demanding tones when the success or failure of a valued project is at stake. It may be appropriate and even necessary for a startup executive to express profound disappointment with herself and/or her team members when they fall short of revenue targets that may make or break the company’s survival (and, with it, all of their jobs and the mission that brought them together in the first place). Such existential threats are endemic to any startup, but that’s all the more reason to care deeply about them and hustle to prevent or minimize them, if you really want to build what you’re building.

Unfortunately, our flinching fear of the drill sergeant has made us wary of exacting standards and accountability as such—even for outcomes we have every reason to deeply, personally care about as builders.

Both Jordan and Jobs blossomed into highly confident, highly intentional, and, yes, highly demanding leaders in the later parts of their careers. Both have been called “tyrants” and “bullies” by many for their dogged pursuit of excellence, and both were also credited with inspiring people to new heights of greatness at their valued endeavors.

As one former Apple employee recalls: “In the Macintosh Division, you had to prove yourself every day, or Jobs got rid of you. He demanded excellence and kept you at the top of your game. It wasn’t easy to work for him; it was sometimes unpleasant and always scary, but it drove many of us to do the finest work of our careers. I wouldn’t trade working for him for any job I’ve ever had—and I don’t know anyone in the Macintosh Division who would.”

What you had to “prove,” in other words, was not your ability to pass an arbitrary test of worth—it was your ability to add value to the shared project for which he had hired you. The experience of living up to that standard each day inspired countless Apple employees to do the best work of their lives—which they wouldn’t trade for anything.

Likewise, as Jordan explains in the Netflix documentary series The Last Dance: “I think there were a lot of situations where people were critical of the way that I proceeded, but I had a mission, I wanted them to understand what it took to win. Winning has a price... I wanted to make sure they were prepared for the worst, especially in competition. I'm pretty sure there were times they weren't happy with me. I think if you look back now, I'm pretty sure they are, based on what we achieved and our success and what we were able to overcome. As a leader, sometimes you're not gonna be well-liked, but you have to pull them along because you know it, you've experienced it, you understood that the other side of that road is success, so the gratification will be there once we're over that hill.”

That gratification did come, together with enduring gratitude for the players and human beings he helped them become. But Jordan did not presume that everyone wanted to live and play as he did, and he respected his teammates’ individual agency as deeply as his own. Toward the end of the same interview, Jordan remarks, with tears in his eyes: "I don't have to do this. I'm only doing it because it is who I am. That's how I played the game. That was my mentality. If you don't want to play that way, don't play that way."

This is the mentality to emulate, if you want to emulate Michael Jordan. If, on the other hand, you try to emulate his "meanness" without his corresponding clarity of purpose and deep respect for his teammates, don’t be surprised if this only leads to slavish passivity and burnout. 

Check your ‘why’

If you’re worried you may have slipped into drill sergeant mode, whether because you’re getting burnt out on your projects or you’re being overly harsh and critical with yourself or your team, don’t reflexively slip into Zen master mode, or vice versa. Instead, see if you can access and foreground your inner builder. A helpful way to check and re-orient your mindset is to ask yourself: “why do I care about this?” For whatever initial reason you give (like “because I want to slim down” or “because I want this company to succeed”), ask yourself: “why do I care about that?”—and over and over again, until you get to the very deepest reasons you can identify.

If, at that point, you’re left with an arbitrary standard you’re trying not to fall short of, then consider letting it go, as this may just be your inner drill sergeant talking. But if the answer is a real and credible one, with the enactment of your fully lived life as the ultimate value at stake, then give it everything you got—including the rude awakenings, growing pains, and, yes, ruthless self-discipline that every worthwhile building project, and every fully lived life, will sometimes require.

Dr. Gena Gorlin is a Clinical Associate Professor of Psychology at the University of Texas at Austin. She is a licensed psychologist and founder coach specializing in the needs of ambitious people looking to build. This piece was originally published in her newsletter.

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Michael Wakefield 11 months ago

Gina, I want to thank you for this piece. I am sitting here taking it all in. Wow, you wrote what I have gone through SO many times. I am tearing up here. You warmed my heart - thank you!

@alexandr.lenoir 11 months ago

Hey there, interesting piece! You might benefit from looking at polarity thinking. This would probably give you a good frame for this kind of reasoning :)

Amit Patel 11 months ago

This piece is not only deeply thought-provoking, but it also eloquently written. Thanks for sharing the depth of the ideas here. It’s a delightful invitation to reflect on complex issues and to ponder the intricacies of the life-long “builder’s” experience.

L Vago 10 months ago

Love this breakdown. Like the other commenters, I had a similar struggle. It made me question the whole concept of setting goals, but then I settled on a reduced but still helpful role for them:

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