Every’s Master Plan: Part II

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Every is such a weird company that it shouldn’t work.

We have a media business, a product studio, and a consulting arm with 15 full-time employees. We run a daily newsletter and four AI products in-house. And we’ve raised less than $2 million.

If you pitched this setup in a vacuum to an investor or even a smart friend, they’d look at you sideways. And yet we do about $1.2 million in annual recurring revenue (ARR), growing on average 15 percent month over month for the last three months. The consulting business will also do $1-2 million this year, and it’s booked through the first quarter of 2026.

The only reason we can do all of this is AI. Most of our products are run by a single person. Everyone inside of the company is a generalist, and everyone does work that blends traditional job roles. All of the writers are builders, and all of the builders write. We’ve found a new shape for AI-native businesses, and I want to lay out how it works and where it’s going.