The Inventor of the iPhone Has Some Thoughts

You, my beloved audience, are greedy little advice goblins. 

Each week, I receive two varieties of comments without fail. 1st) “Very actionable, good takeaways!” Or 2nd) “Too theoretical, needs takeaways!” If I do not tell you, with painfully exacting detail, how you should invest or operate differently because of what I researched, someone will complain about it. 

This is entirely understandable. The majority of business books are so atrociously loquacious, so horrendously long-winded, that the authors could’ve had a career as a set of bagpipes. (To clarify: this is a joke about them being full of hot air). 

In response to this phenomenon, the intelligent connoisseur of strategy-guru-type books has developed an aversion to anything that doesn’t cut to the heart of the matter immediately. If something even faintly smells of a 500-word idea stretched into a 3,000-word essay, the rejection reaction is swift and powerful.

While this means I can’t write as fun or theoretical as I would sometimes like, I understand and respect why y’all feel this way. That being said, I’ll never change and you can go kick rocks if you don’t like how I do things around here.

Entirely hypocritically, I hold the same view about every other creator on planet earth besides myself. I hate when a business writer draws it out for the sake of ego. 

Thankfully for all of us brevity maximalists, today is a review of a book that should scratch that perverted itch for concise, actionable takeaways. Today we are talking about Build by Tony Fadell which was just published a month ago. I hope to answer two questions: is the book good and is his argument correct. 

Is the Book Good?