Curated: Expert Shopping Advice, Online

Imagine this: you are taking up a new hobby. Say, golf. You’ve played a few times before, but you don’t know that much beyond that. Now you want to get serious about it. 

But just as your excitement builds, a wave of anxiety hits. Your palms sweat and your head spins. What kind of golf clubs do I need? How many golf balls should I buy? Do I have to wear special golfers’ pants? 

A decade ago, you might drive over to your local Golf Galaxy and stare blankly at an Assistant Pro as he rattled on about Calloway wedges and Titleist Pro V1s. But this is 2020. Not only do we have Covid-19, but we have the internet. 

You start searching Google for answers, but that only begets further questions. Why are some shafts made of granite and others made of steel? Which brand sells the best driver for my type of swing? Should I purchase a 60 degree wedge? Websites give some answers, but none of them give you confidence (plus, it takes a long time to read). 

If only there was someone you could just talk to. Someone who knew a lot about golf and who also knew a lot about you. 

What’s the problem?

Curated is solving a simple but important problem: people want to buy things online, but for big-ticket items they still want advice from a salesperson. It almost seems silly to buy a pair of skis online because there are so many questions and considerations.

Sometimes content on the internet can answer these questions. But sometimes it can’t. Sometimes there’s a “but in my situation…” that needs the human touch. And that’s what Curated is for.