Top 12 Creator Platforms—Ranked
Who has the brawn to capture creator’s profit?
Quick note - thank you for being patient with me as I have been relatively sparse with my publishing over the last few weeks. I got married and it turns out the whole wedding thing tends to be a large consumer of time (and dollars). Rest assured, I am back and am here to publish some bangers over the upcoming months.
Accordingly, with my newly obtained status, I need your help.
What marriage advice would you offer me, a newlywed?
Just respond to this email with what you wish you had known when you first got married and I’ll respond. If we get enough interest, I’ll post some of the best responses next week.
Thank you for the help (and saving me from doing something stupid a new husband typically does lol).
Is there any place on the internet that isn’t a ripoff? More specifically, is there a website where a creator can go and receive a fair amount of money for the stuff they are making?
Two weeks ago, to help answer this question, I published my newest theory - the Creator Power Scale. The goal was to give the people a slightly more quantitative way to evaluate creator platforms. I ran the formula on Twitch as an example, and discussed the implications. Reader response was really strong with lots of discussions in my Twitter DMs and Discord servers.
The natural question most people wanted to know is: how do the platforms stack up against each other? While comparing individual providers is much more of a feature comparison exercise, comparing competing mediums/monetization models gives unique insights into the power structure of the market.
The Formula and the Math
As a reminder, the formula was,
(Platform Attributable, Unique Eyeballs
Content Creation Barriers to Entry
Average Revenue Generated Per User
Percent Creators Get to Keep
= Creator Power Scale Score
Each Variable is scored from 1-5—the higher the better. So I did a bunch of research and did my best to come up with an objective ranking of how the major creator platforms fared against each other. You can see individual scores here, but first let me walk you through the overall conclusions.
When you run all the major platforms through the formula there are clear clusters of scoring.
To unlock the rest of the article with the results of my analysis, how web3/crypto changes this calculus, and what the results mean for creators, please subscribe. Your financial support means I am able to continue to publish independent research for the benefit of all.the Every library of hundreds of in-depth essays exploring the most fascinating and useful concepts in tech, strategy, and productivity.
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