Disrupting Disruption: Alex Danco

Two theories; one of them good

Welcome to part 3 of my series on disruption theory!

In part 1, we covered the classic version of the theory as articulated by Clay Christensen in the 90s. And then in part 2, we explored Ben Thompson’s critique of disruption. Now, we’re turning our attention towards an up-and-coming and massively underrated strategy thinker: Alex Danco!

Alex works at Shopify now, but I first encountered his work back in 2016 when he published a series of essays called “Emergent Layers” that blew my mind. Luckily, his thoughts on disruption are equally compelling.

Danco has written two main posts trying to patch disruption theory in order to fix its failed predictions about the iPhone, Uber, MOOCs, etc. 

Learn more

This post is for
paying subscribers

Subscribe →

Or, login.

Read this next:


Bundle Magic

How to make 1 + 1 = 3

92 Apr 16, 2020 by Nathan Baschez


The open podcast ecosystem is dying — here’s how to save it.

It’s time to compete. Not complain.

88 🔒 May 21, 2020 by Nathan Baschez


Will HEY Work?

The dust has settled. Now what?

97 🔒 Jun 26, 2020 by Nathan Baschez


Why winners sometimes take all, and sometimes don’t

Lessons from ecology’s “competitive exclusion principle”

19 🔒 Oct 11, 2020 by Nathan Baschez


Strategy Smells

Hints that your strategy isn't working

33 🔒 Sep 4, 2020 by Nathan Baschez