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#51 - How content has network effects

By Dan Shipper Talk Therapy

Dan Shipper is the CEO and cofounder of Every. Every week he explores the frontiers of AI in his column, Chain of Thought, and on his podcast, ‘AI & I.’

By Nathan Baschez Talk Therapy

Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.

Talk Therapy

#51 - How content has network effects

Nathan takes Dan behind his latest Divinations essay, “Why Content is King,” from the writing process—which included drafting the piece in l

Dan Shipper

Nathan Baschez

Dec 19, 2020 · 1 min readUpdated Jan 30, 2026

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Nathan takes Dan behind his latest Divinations essay, “Why Content is King,” from the writing process—which included drafting the piece in longhand—to why some of its claims aren’t heard very often. One of those claims? That network effects, most commonly associated with software, belong in the conversation about why media businesses hold as much power as they do today.

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