Dan Shipper is the CEO and cofounder of Every. Every week he explores the frontiers of AI in his column, Chain of Thought, and on his podcast, ‘AI & I.’
Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
#18 - How do we decide what to publish?
Nathan and Dan discuss how they test for what kind of content resonates. P.S. — Here’s the essay on Oatly’s marketing by Nat Eliason just p
Aug 7, 2020 · 1 min readUpdated Feb 24, 2026
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Dan Shipper
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