Dan Shipper is the CEO and cofounder of Every. Every week he explores the frontiers of AI in his column, Chain of Thought, and on his podcast, ‘The Every Podcast’.
Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
#18 - How do we decide what to publish?
Nathan and Dan discuss how they test for what kind of content resonates. P.S. — Here’s the essay on Oatly’s marketing by Nat Eliason just p
Aug 7, 2020 · 1 min readUpdated Feb 24, 2026
Nathan and Dan discuss how they test for what kind of content resonates.
P.S. — Here’s the essay on Oatly’s marketing by Nat Eliason just published in Divinations that they discuss.
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