DALL-E/Every illustration.

How to Use AI to Find Profitable Niches on the Internet

Steph Smith and Ben Tossell’s guide to find, validate, and execute business ideas

3

Sponsored By: Deel

You found global talent. Deel’s here to help you onboard them.

Deel’s simplified a whole planet’s worth of information. It’s time you got your hands on our international compliance handbook, where you’ll learn about:

  • Attracting global talent
  • Labor laws to consider when hiring
  • Processing international payroll on time
  • Staying compliant with employment and tax laws abroad

With 150-plus countries right at your fingertips, growing your team with Deel is easier than ever.

Now that Dan Shipper has recorded 34 episodes of AI & I, we thought it was an opportune time to revisit some of the best advice shared for using AI. Rhea Purohit created this guide, filled with actionable tips from Ben Tossell of Ben’s Bites and Steph Smith of the a16z Podcast, about how you can use AI to mine the internet for business ideas. The podcast has been on a break for the past few weeks—we’ll be back soon with all-new episodes. In the meantime, check out our previous guide, about becoming a lifelong learner with AI.—Kate Lee

Was this newsletter forwarded to you? Sign up to get it in your inbox.


The internet is a crowded dataset of business ideas—for those with eyes to see them. 

Steph Smith and Ben Tossell are using AI to discover the right opportunities and capitalize on them without burning through money or time. On AI & I , Dan Shipper interviewed the two, prompting them to articulate their thesis.

Smith is the host of the a16z Podcast and the prolific internet creator behind Internet Pipes, a toolkit to unearth valuable insights on the internet. She also holds the distinction of being the only repeat guest on AI & I—so far, at least.

Tossell runs Ben’s Bites, a daily AI newsletter with over 100,000 subscribers, and invests in early-stage AI startups. He’s also an experienced founder whose no-code platform Makerpad was acquired by Zapier. (Every recently partnered with Ben’s Bites to offer paid subscribers a bundle of AI writing, courses, and software.)

Hiring international talent shouldn’t be complicated. Deel’s international compliance handbook breaks down the key points for you—covering labor laws, tax compliance, and timely payroll processing. With insights from more than 150 countries, you'll gain the knowledge you need to scale your team effortlessly. Stop navigating legal complexities alone—let Deel help you grow with ease.

Read on for Smith and Tossell’s tips on running a scrappy, profitable internet business. We cover:

  • How to find viable business ideas
  • How to validate business ideas—quickly and cheaply
  • How to bring your business ideas to life with AI
  • The solo founder's toolkit


Become a paid subscriber to Every to unlock this piece.

Find Out What
Comes Next in Tech.

Start your free trial.

New ideas to help you build the future—in your inbox, every day. Trusted by over 75,000 readers.

Subscribe

Already have an account? Sign in

What's included?

  • Unlimited access to our daily essays by Dan Shipper, Evan Armstrong, and a roster of the best tech writers on the internet
  • Full access to an archive of hundreds of in-depth articles
  • Unlimited software access to Spiral, Sparkle, and Lex

  • Priority access and subscriber-only discounts to courses, events, and more
  • Ad-free experience
  • Access to our Discord community

Thanks to our Sponsor: Deel

Ready to expand your team internationally? Deel has simplified hiring across 150-plus countries so you can onboard with confidence. Learn everything from compliance to payroll in one go. Get the ultimate guide to hiring global talent now!

Every

What Comes Next in Tech

Subscribe to get new ideas about the future of business, technology, and the self—every day