How to Recognize What You’re Really, Really Good At

When Entrepreneur editor in chief Jason Feifer reached out to tell us that he was a fan of Every, we were honored. The magazine's mission to provide information thats help founders of all stripes build businesses dovetails with Every’s. So today, we’re delighted to publish this piece adapted from Jason’s weekly newsletter, One Thing Better, that provides one way to be more successful and satisfied at work, and build a career or company you love. Check out Nathan’s article, about how to write ideas that spread, on Entrepreneur’s site. —Kate

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One of life’s biggest challenges is figuring out what you’re good at. But something else can be even harder—figuring out what you’re, frankly, not so good at. Coming to terms with your shortcomings, or the things you can’t quite excel at, is an incredibly valuable skill. That’s because you don’t have to be good at everything. In fact, in this era of professional specialization, it can be much more advantageous if you’re not. The best way you can become valuable is by not doing everything, but, instead, by doing something really well—and by knowing your own limitations.