What Comes Next: A New Era For Every

Big news: We completely redesigned and revamped Every to focus on one question:

“What comes next?”

Our answers to this question become:

Our flagship newsletter—bringing you new ideas to help you build the future, every day
Our podcast AI & I
Our courses like How to Write With AI
Our product incubations like Spiral, Sparkle, and Lex

It’s a new era at Every, and we needed a central question to organize around. We think that “What comes next?” is the most important of our time.

Check out our completely redesigned website:

Go to Every

Here’s what you can expect:

We’ll still send you a thoughtful long-form essay five days a week, and a roundup of everything that matters in technology and AI on Sundays
My column Chain of Thought, on Fridays
Evan Armstrong’s column, Napkin Math, on Tuesday and Thursdays
Weekly podcast episodes from AI & I
More new product incubations like Spiral, Sparkle, and Lex
More courses like How to Write With AI
More bundled content like our recent partnership with Ben’s Bites
More fresh writers from technology and business

Why now?

We’ve been in business since 2020. Since then we’ve:

Published 1,500 essays from some of the smartest collection of business and technology writers in the world
Reached almost 4,000 paid subscribers, $60,000 in monthly recurring revenue (MRR), and more than $3 million in total revenue
Incubated three software products
Launched popular courses on topics like writing, programming, and psychology
Built a full-time team of seven people

But over the past four years, we’ve never really been able to describe what Every covers. When we started it was a bundle of newsletters, but now it’s a single publication. We’ve made attempts here and there, but it was mostly just a vibe.

We think this central question encapsulates the spirit of curiosity and ambition that we try to bring to the world every day.

We hope you love it as much as we do.

Dan Shipper is the cofounder and CEO of Every, where he writes the Chain of Thought column and hosts the podcastAI & I. You can follow him on X at @danshipper and on LinkedIn, and Every on X at @every and on LinkedIn.

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Craig Gordon 10 months ago

thanks for the update Dan. Anything I can do to help or through my connections at Lehigh University are here to help you. Still remember you saying when you guest lectured you want to be the next Michael Bloomberg type company. best, Craig

♡ 0 · Reply

Georgia Patrick 10 months ago

Thanks Dan. That's clear. Gone is the original bundle of business publications and it's the next business model. It's one newsletter, a technology incubator, and software manufacturer/delivery system. What matters is it is your dream, your life, your decisions.

Pete Cohen 10 months ago

I like this.
When I started reading this piece, I thought it was going to say that Every was all in on AI - which would reflect the focus of late, but would have left me a little disappointed.
However the "What comes next?" question excites me, because it means you have your eye on the next thing (whenever it arrives), and we can expect you to help take us on that journey when it starts.
I also love the product incubator aspect of Every that has emerged. It feels like a real differentiator compared to other things out there, and a great benefit for subscribers to be able to experience the those products and to get a front seat on your journey to create them.
Keep up the great work!