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Li Jin on the journey behind Variant’s new $110M fund to back the ownership economy

Li Jin on the journey behind Variant’s new $110M fund to back the ownership economy

Variant and Atelier Ventures join forces as the passion economy and the ownership economy converge

Nov 30, 2021 · 1 min readUpdated Oct 2, 2026

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You can watch this episode on YouTube or listen to Means of Creation on your podcast app of choice.

Nathan interviewed Li in this special episode of Means of Creation, where she talks about the $110M fund she recently raised with Jesse Walden and Spencer Noon of Variant. 

If you’re an avid fan of the show, you may have noticed how the podcast’s focus has shifted from platforms in the passion economy to user-owned networks within web3. In this episode, Li talks about how her passion economy thesis converges with Variant’s ownership economy thesis—a crypto enabled future where consumer technology products are owned by their users, who contribute so much to their value. 

Li also talks about her personal journey into web3: what prompted her to go down the crypto rabbit hole, and the mental models she uses when investing in the creator economy’s web3 future. 

This is an episode that promises to intrigue crypto maxis and skeptics alike! Hope you all enjoy it.




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