Identifying The Next Generation of Celebrities, with Blake Robbins

And why David Dobrik may have a bigger impact than David Letterman

Our guest on Means of Creation this week is Blake Robbins, Partner at Ludlow Ventures!

Blake is one of the most trusted voices in eSports, the creator economy, and anything that touches new media. He knows more about the rise of YouTube stars than anyone I know and his deep dive posts on David Dobrik and MrBeast highlight how content creation is changing on these new platforms.

A Forbes 30 Under 30 recipient, Blake became a Partner at Ludlow Ventures just a few years out of college after stints at Google, Nest and SpaceX. 

In this interview, we talked to Blake about: 

  • If David Dobrik is the new David Letterman, what that means for “old media”, and what the landscape will look like in 10 years
  • The biggest issues for creators and what companies are solving those problems
  • The advantages of living in Michigan and what coastal investors don’t understand about investing in the Midwest
  • Why new media talent keeps forming in clusters, such as with 100 Thieves
  • Request for startups in the creator economy
  • How he broke into venture capital
  • And more!

Watch or Listen

We held this conversation live on Friday, September 18th. You can listen to the podcast here or watch the YouTube video here. Enjoy!

Like this?
Become a subscriber.

Subscribe →

Or, learn more.

Read this next:

Means of Creation

Unpacking The David Dobrik Controversy

Also: OnlyFans is launching a creative fund for musicians, #BookTok is leading to a resurgence in book sales, and more

18 Mar 27, 2021 by Li Jin and Nathan Baschez

Means of Creation

Assessing Clubhouse’s Post-Pandemic Future

Also: Getty Images acquires Unsplash, LinkedIn’s new creator mode, the math behind MrBeast’s businesses, and more

24 Apr 10, 2021 by Li Jin, Nathan Baschez, and Yash Bagal

Means of Creation

News Roundup #6: Alexandria Ocasio-Cortez Livestreams on Twitch

Read to the end for a new tech & society newsletter you won't want to miss

15 🔒 Oct 27, 2020 by Li Jin and Nathan Baschez

Divinations

The open podcast ecosystem is dying — here’s how to save it.

It’s time to compete. Not complain.

87 🔒 May 21, 2020 by Nathan Baschez

Superorganizers

How To Run Your Life Inside of Notion

Marie Poulin gives a tour through the most impressive Notion setup I've ever seen

1 🔒 Jan 21, 2020

Comments

You need to login before you can comment.
Don't have an account? Sign up!