Can NFTs Be A New Monetisation Model For Creators?

Also: Dispo’s $200 million valuation, MrBeast sells 1 million burgers, Spotify’s latest announcements, and more

Last week’s interview: We spoke to Sam Lessin, General Partner at Slow Ventures, and writer at The Information covering creators, platforms, and startups writ large. Check it out on as a podcast or on YouTube

And now, onto the news…

Top Stories in the Passion Economy, 02/24/21Can NFTs Be A New Monetisation Model for Creators? 

What Happened?

  • NFTs have been all over the news lately! Here’s a small sampling of some of the highlights:
  • NBA Top Shot, a blockchain powered marketplace for collectible highlight videos generated $53.9 million in sales.
  • Popular creator Logan Paul raised $3.5 million in one day through NFT sales. 
  • Art auction house Christie’s is accepting NFTs for an upcoming auction. 
  • A limited edition version of iconic GIF ‘Nyan Cat’ was auctioned using NFTs and sold for $482 thousand dollars. 
  • Justin Kan, co-founder of Twitch, announced that he will be minting his YouTube content as NFTs. 
  • Overwhelmed? We strongly recommend reading this primer written by Jesse Walden. 

What this means:  


  • I'm excited about this from a passion economy perspective because it represents a really interesting way for artists to monetize, and for their fans to profit from supporting them.


  • Agree! NFTs have created a mechanism to buy equity in creative content. If you're an early fan of a creator and you love their content, you may want to support them by buying into a piece of it, which could potentially appreciate in value. 


  • Historically, people have collected art for different reasons: for aesthetic reasons of course, but also as a financial investment. 
  • NFTs offer a way to invest in digital content as an alternative asset class. They also have a lot of advantages compared to physical art: first, liquidity—no need to ship things across the country and store them in temperature controlled environments. And second, artists have the ability to capture a percentage of secondary sales.


  • I agree, but it's important to separate the temporary hype from the longer term effects. 

Because you’re not a subscriber to Every, this is just the free preview portion of the email. To read the rest—including our thoughts on Dispo, MrBeast Burgers potential for wider applicability, Spotify’s recent moves, and about a dozen other stories from the passion economy this week—consider subscribing.

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