Nathan Baschez is the cofounder and CEO of AI word processor Lex. He cofounded Every, was the first employee at Substack, and co-created Product Hunt.
Why winners sometimes take all, and sometimes don’t
Lessons from ecology’s “competitive exclusion principle”
Oct 16, 2020 · 4 min readUpdated Dec 17, 2025
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A couple days ago I had a chat with an executive in media about the bundling strategy at Everything. The executive said a lot of interesting things on that call, but there was one phrase that particularly piqued my interest:
“The Competitive Exclusion Principle”
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