Why Salesforce bought Slack

Three shorts: the strategy behind the news, in as few bullet points as possible.

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Hello and welcome to Three Shorts! Every Wednesday morning, I send you an email where we unpack the strategy behind the news in as few bullet points as possible. 

This week we’ve got:

  1. Why Salesforce bought Slack
  2. Why Apple hired Josh Elman to improve app discovery
  3. Why Axel Springer, the owner of Business Insider, wants to buy more media companies

Enjoy!

(And don’t forget to click the feedback thingy at the bottom 🙏)


Salesforce’s acquisition of Slack — huge! 😮

What happened?
  • Salesforce is buying Slack for $27.7 billion dollars.
  • That’s a 64% premium over their $16.8b market cap from 11/24, the day before the rumors of the acquisition leaked.
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