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Why Salesforce bought Slack

Why Salesforce bought Slack

Three shorts: the strategy behind the news, in as few bullet points as possible.

Dec 2, 2020 · 4 min readUpdated Jul 23, 2026

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Hello and welcome to Three Shorts! Every Wednesday morning, I send you an email where we unpack the strategy behind the news in as few bullet points as possible. 

This week we’ve got:

  1. Why Salesforce bought Slack
  2. Why Apple hired Josh Elman to improve app discovery
  3. Why Axel Springer, the owner of Business Insider, wants to buy more media companies

Enjoy!

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