Sonos Radio: We’re Gonna Need a Bigger Moat

What the speaker company’s new music play is really all about

In a world with Spotify, Apple Music, Pandora, Tidal, Deezer, Amazon Music, iHeartRadio, and the Neil Young Archives, it’s a little unclear why consumers need another choice for their music streaming and radio needs. 

Yet, that’s exactly what Sonos decided to launch this week. This play is a little bit about the music, and a lot about planting a seed for a service business. Let’s take a look below the waterline and figure out why.

Sonos Radio is a free music streaming service available exclusively on the Sonos app, that only works on Sonos speakers. There are three main offerings once you open it up:

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