This is the final edition in a three-part series about the way I approach building software products.  If you’re new here and curious about how to build new software products that users love, start by reading parts I and II.

---

Congrats! You’ve built a first version of a software product. Now what?

What comes next—showing it to people, learning from their reactions, refining, and launching—can seem downright mystical compared to building. I’ve seen it go wrong many times, and I’ve gone wrong myself. Thankfully, there are some simple techniques that make the process much easier, both logistically and emotionally.

That’s what this final edition about my philosophy of product building is all about. This week I’ll cover the last three steps of my approach:

1. Coming up with ideas
2. Deciding to pounce
3. Creating the time and space to build
4. Shaping the idea into a simple v1
5. Programming
6. Design
7. Getting and interpreting feedback
8. Positioning
9. Launching